What does purple shampoo do to brown hair? Here’s the truth!

what does purple shampoo do to brown hair

Are you a brunette looking for the perfect hair colour? You’re in luck! Purple shampoo is your new best friend. It’s not just for blondes. But what does purple shampoo do to brown hair? Let’s find out!

If you’ve heard mixed reviews about whether you can use purple shampoo on brown or blonde hair, then this blog post is for you. We’ll go over exactly what this mystical magic potion does and how it can affect your hair colour.

Do you really know what it does or why anyone would use it? If not, don’t worry! We’re here to explain everything.

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Purple shampoo is best for:

  • All blonde hair
  • Light brown hair
  • Caramel brown hair
  • Ombre hair
  • Balayage hair
  • Bronde hair
  • Brown hair with highlights
  • Sandy brown hair
  • Golden brown hair
  • Chocolate brown hair
  • Chestnut hair

What is purple shampoo?

Purple shampoos are products that absorb and neutralize yellow tones in brown/blonde coloured hair and help maintain that cool-toned look.

When we say “purple shampoo,” we’re talking about a product with ingredients like violet dye and lavender oil, which help cancel out brassy tones by toning them down into more flattering shades of gold and silver.

But that’s not to say they don’t work on brunettes too!

You’ll be amazed at how much better your colour looks after using it – no salon visit required!

You’ll find most of these toners are made for blonde hair as they are more prone to yellow brassiness creeping into their locks.

This works because of hair colour theory and the hair colour wheel that all hair colourists abide by.

Yellows and purples are opposite each other on the wheel which means they counteract and tone each other down.

hair color wheel theory pinterest

Why does hair get brassy?

The answer lies in the fact that most hair dyes contain chemicals like hydrogen peroxide or ammonia which strip brown colour pigment from your strands over time.

Not only that, but they also fade quickly – sometimes within just a few washes! This is when you’ll start to notice unwanted, brassy yellow or red tones in your hair as your natural warm undertones start to show through.

That’s where using neutralizing colour shampoos comes into play! Using this product every other wash helps maintain the colour in your tresses while keeping them hydrated at the same time.

what does purple shampoo do to brown hair Instagram post

Does purple shampoo affect brown hair?

Even if you have brown hair, there can be still way too many golden hues hiding under your locks.

Especially if you’ve dyed your hair a colour with a golden brown base – like chocolate, caramel brown or chestnut.

We all love our brunette locks – whether they are dark chocolate or milk chocolate in hue – but sometimes they just don’t look as bright as we’d like them to be.

On-trend styles that mix brown and blonde like brown balayage, blonde highlights, ombre and bronde are the perfect reason for using these shampoos.

This unique formula helps neutralize brassy tones and yellow undertones in darker shades while also adding shine and softness back into dry brown strands.

Can I use purple shampoo on brunette hair?

Yes! These shampoos are great at keeping dark-coloured tresses from fading too quickly between salon visits or when swimming in chlorinated pools frequently.

They also add shine to dull-looking strands while toning down brassiness caused by sun exposure or chemical treatments such as highlights or perms.

The trick is to know whether you’re showing yellow or red-orange warmth in your hair.

If it’s red, you might be better off with blue shampoo.

What’s the difference between blue and purple shampoo?

Blue shampoo is for brunettes. It neutralizes unwanted red and orange tones in your hair

Purple shampoo is for blondes and brown hair that has a golden base. If your hair is showing yellow tones, this is the one for you.


What does blue shampoo do to brown hair?

Blue shampoos work in the same way but they contain blue colour pigments which help offset any red or orange tones in your hair.

If those pesky brassy shades won’t go away no matter what shampoo or conditioner you use, applying blue shampoo after washing your hair will neutralize them, help to keep your colour ashy and make your locks look like new.

golden brown hair color blonde highlights

How long should you leave purple shampoo in brown hair?

The length of time depends on the shade of brown your hair is and how much yellow tinge there needs to be got rid of!

The answer to this is completely dependent on the person and their hair.

For some people, leaving it in for two minutes will do the trick. Other people need to leave it in for as long as ten minutes before rinsing out completely.

It all comes down to how quickly your hair absorbs color and what kind of dye you used.

A good rule of thumb:

If you have lighter brown or blonde hair, it’s best to wash your hair as you would with regular shampoo and rinse it off before conditioning.

If you have dark brown hair with more stubborn yellow brassy tones in it, you can leave it on for up to 10 minutes before rinsing off.

Be careful not to leave it in for too long as it can deposit a purple tint to your hair!

If in doubt, try mixing it with your regular shampoo first, to test the strength.

light brown hair color instagram post

Does purple shampoo lighten hair?

No! The violet pigment cancels out yellow tones in darker shades of brunette hair and blonde hair.

They’re one of our favourite products in the hair world because they work wonders on brassy tones that result from a bad dye job or even from sun damage when your hair has been bleached too many times with harsh chemicals.

You’re left with an ashy tone instead of a brassy one. So no, it won’t lighten your hair!

Which are the best purple shampoos?

The best way to one up those tresses without spending big bucks on salon visits every few months with our list of top products below!

We’ve done all the research for you so all that’s left is deciding which one sounds best to try first. You can read more about each one in The best purple shampoo for blonde hair 2021.

Best purple shampoos at a glance.

ShampooLooks likeBest forBuy it now
Bold Uniq Purple Shampoo for Blonde Hair.q? encoding=UTF8&ASIN=B0743CZWCP&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBPurple shampoos bold uniqKeeping platinum blondes cool.
Redken Color Extend Blondage Shampooq? encoding=UTF8&ASIN=B07DLH3WMR&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBpurple shampoos redkenDarker Blondes.
Pureology Strength Cure Best Blonde Shampoo.q? encoding=UTF8&ASIN=B07G9YJZCT&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBpurple shampoos pureologyBringing blonde hair back to life.
Kérastase Blond Absolu Bain Ultra-Violet.q? encoding=UTF8&ASIN=B07KQQR78J&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBpurple shampoo kerastaseHappier and healthier cool blonde hair.
John Frieda Sheer Blonde Violet Crush Tone Correcting Purple Shampoo.q? encoding=UTF8&ASIN=B01DSSNRGE&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBpurple shampoo john friedaCool blonde on a budget.
Fudge Professional Purple Toning Shampoo.q? encoding=UTF8&ASIN=B07GXSWBLM&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBpurple shampoo fudgeAsh Blonde cleanliness
TIGI Bed Head, Dumb Blonde Purple Toning Shampoo.q? encoding=UTF8&ASIN=B00IOWGJAQ&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBpurple shampoo tigiLess brassiness, more softness.

Parting words

Purple shampoo is a staple for those with blonde hair and brunettes alike.

If you have golden brown hair and feel yourself becoming brassy, make sure you stock up on the cool hue magic potion!

What are you waiting for?