Watch out, strawberry blonde hair colour is back. And we’re here with everything you need to know to get strawberry blonde hair at home.

Blondes are taking over this year and with so many tones, colour variations, hair dyes, styles and hues to choose from, it’s not hard to see why.

From ash blonde, highlights, ombre and balayage, to platinum, caramel and rose gold, you can change things up and add a bit of spice and excitement as often as your blonde hair desires.

One such colour that’s storming up the colour trend charts for this year is Strawberry blonde. Red hair colours are always hot and this soft, sexy pink hue is a delicious addition. We’re here to tell you how to get strawberry blonde hair at home.

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What is strawberry blonde hair?

Strawberry blonde is a shade that dances between blonde and red hair and is not quite one or the other – it’s the best of both. It’s a tone blondes or redheads enjoy flirting with to add a bit of depth or lighten their natural colour.

Check out the latest looks for ideas and inspiration.

strawberry blonde hair color ideas pinterest

What’s the difference between strawberry blonde and rose gold?

So what’s the deal with rose gold? Is it not just an updated version of strawberry blonde coloured hair? A little bit yes.

Rose gold is part of the edgy new metallic colours like copper and silver that are all the rage in everything from hair colour to homewares.

Rose gold is more ashy and pink than more natural looking strawberry blonde, so it’s more suited to those with darker tones. Strawberry blonde is a warmer shade of red so pale skin, light eyes and light hair peeps will suit it best.

Will strawberry blonde hair suit me?

Strawberry blonde is a warm blonde colour with a golden-reddish tint. If you have fair skin, eyes and freckles, it’ll look awesome on you.

That’s not to say cooler tones can’t carry it off. Here you’ll need to pick a deeper, cooler hair dye hue like an ashy rose gold to make it shine.

Use our checklist below to find out your undertones!

If you have cool undertones:

  • You have a fair skin tone and a complexion that’s pink or pale.
  • You will blush really easily!
  • Jewel tones and pastel colours look great on you.
  • Yellow is a colour that you’d never wear as it washes you out.
  • You have blue veins and not green veins in your wrist.
  • Pearls and silver jewellery are very flattering on you.

If you have warm undertones:

  • You have red or golden shades in your natural hair colour.
  • Your skin tone and complexion is golden, tan or olive.
  • You might have and used to have freckles.
  • You have green colour not blue colour veins in your wrist.
  • You suit wearing bright colours or richer shades better.
  • Gold jewellery looks awesome on you.
cool or warm undertones infographic

Which hair colours suit me?

You can also find out which hair colour suits you by taking our quiz! Just answer a few quick questions to find out what hair colours most suit you! Click on the image below.


which hair colour suits me

You can also try on some virtual hair colours with the Best hair colour changing apps you need to use in 2021!

How can I get strawberry blonde hair at home?

Yes you can get strawberry blonde hair at home! Although, because this sought-after shade is a tint of red or pink on blonde hair, there’s no such thing as strawberry blonde hair dyes. You’ll need to find the right tone of red or pink box dyes to get strawberry blonde hair at home.

If your current hair colour is darker than blonde, you’ll need to lighten it first before you can achieve the strawberry look at home. Be careful! This will involve bleach. Read our guide on how to bleach your hair safely at home here.

You’ll need a blonde base to apply the golden reds and pinks that make strawberry blonde hair dyes. If your hair is already a natural red hue such as auburn, go for more golden shades of red and pink to add depth and warmth.

We always suggest having a chat with your hairdresser if you’re thinking of trying out a new colour or do. They’ll know if your hair colour and condition is up for it.

If you’re au fait with home hair dyeing and just want to know how to get strawberry blonde hair, there’s good news. There’s a variety of soft pink and red hair box dyes out there that will strawberryfy your locks.

dark strawberry blonde hair color instagram
light strawberry blonde hair color instagram

Which hair dye should I use?

Here are our top strawberry blonde hair dyes to get the effect at home. Our TOP PICK is below but you can also read more about each one in our Best strawberry blonde hair dye reviews.

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Best Strawberry Blonde Box Dyes at a glance.

Hair DyeLooks likeBest forRatingBuy now
Garnier Nutrisse Rose Gold Permanent Hair Dye.q? encoding=UTF8&ASIN=B013BKR4IG&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair garnier nutrisseDarker strawberry tones that last.four star icon Edited
Clairol Nice' n Easy Crème, Golden Auburn.q? encoding=UTF8&ASIN=B0789PTRG8&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair dye clairolWarm, subtle colour.three star icon Edited 1
Garnier Olia Rose Gold Hair Dye.q? encoding=UTF8&ASIN=B077N5DHHT&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair dye garnierSoft, pinker tones.four star icon Edited
L'Oreal Preference Infinia Shimmering Rose Goldq? encoding=UTF8&ASIN=B077N4G7RF&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair dye loreal rose goldCool pink hues.four star icon Edited
Clairol Nice' n Easy Crème, Light Auburnq? encoding=UTF8&ASIN=B078969981&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair dye nice n easyGolden-red lusciousness.five star icon Edited 1

TOP PICK!

Clairol Nice’ n Easy Crème, Light Auburn

q? encoding=UTF8&ASIN=B078969981&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBclairol light auburn

They say:

  • A hair dye with multi-lights that gives your hair shimmering tones.
  • Includes a nourishing, smoothing hair conditioner.
  • Smells good without any ammonia.
  • Best suited to dark blonde and brown hair.

Reviewers say:

“This strawberry blonde hair dye gave my hair a rich, lustrous colour. The shade is very natural and my hair felt softer and totally conditioned afterwards too.”

“This colour hair dye is absolutely on point! It has given me back my natural strawberry blonde colour that I’d been missing. It’s the perfect product to brighten dull hair.”

“This is fab, a natural colour which is neither too ashy or too red.” 

We say:

We used this colour on honey coloured hair so we had warm tones already. It was a shade darker because of this, but if you have lightened or hair that never been dyed (virgin hair), you’ll definitely be able to achieve the colour on the box.

It left our hair feeling super duper soft and smelling amazing too. As it has red tones, it could become brassy, so make sure you have a good purple toning shampoo and conditioner to hand.

Best strawberry blonde hair dye for: Golden-red lusciousness.


How can I look after strawberry blonde hair?

Whatever colour hair dye you pick to make your world strawberry blonde, know that the colour will fade fairly fast.

This is because the pinks and reds that make up the strawberry tones are formed of red molecules – the largest molecules of all hair dyes. They slide out of your hair in time and with washing, so you’ll need to give your hair extra TLC and use specially formulated products to keep those slippery suckers in.

Don’t wash your hair until at least 48 hours later and try to wash it no more than once a week if you can get away with it. 

When you do, make sure you wash only with a shampoo and conditioner specially formulated to tone your hair. Which one is right for you depends on whether your colour has more red or golden undertones.

For red undertones:

You want to prolong the effects of any orange brassiness with red toning shampoos and conditioners. We love these Joico Shampoo and Conditioner.

Joico Colour Infusem Shampoo and Conditioner

q? encoding=UTF8&MarketPlace=GB&ASIN=B00R8E9EDK&ServiceVersion=20070822&ID=AsinImage&WS=1&Format= SL250 &tag=colouredhairc 21strawberry blonde hair at home joico shampoo

For golden undertones:

If your strawberry hair colour has golden glints to it, you need to prevent any yellow brassiness spoiling your vibe with a good purple shampoo and conditioner. We love the Catwalk range from TIGI.

Catwalk by Tigi Fashionista Purple Shampoo and Conditioner.

q? encoding=UTF8&ASIN=B01B2A1PN2&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair at home tigi shampoo

Once a week, give your hair a deep conditioning mask like this one we love from Coco & Eve Like a Virgin Hair Masque.

Invest in the little miracle in a bottle that is Olaplex No.3 Hair Perfector to treat and strengthen your hair between hair dyeing.

And don’t forget to follow all of our top coloured hair care tips in How to look after coloured hair can keep it luscious for longer.

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