John Frieda Hair Dye vs L’Oreal Excellence – HEAD TO HEAD.

Whether you want regular top-ups, a temporary try out or you’re looking for a whole new you – dying your hair at home has never been so easy. From John Frieda hair dye to L’Oreal, Garnier, Revlon, Clairol, Nice n Easy…the choice of top quality brand names and products to choose from is endless.

And then there are so many colours out there to get your head around – and every shade imaginable to satisfy the lightest blonde and the darkest goth to the full on unicorn do.

But which hair dye brand is better?

With so many brands on the market it can be hard to know which one will last longer or give you a more vibrant color.

We did the research for you, and put together this guide of top-rated products from both John Frieda and L’Oreal Excellence. This way you don’t have to waste your time reading reviews or comparing prices! You can just get straight to shopping for quality hair dye that works best for you.

funny hair dye tweet

Which hair dye brand is right for me?

There are many factors that can help you differentiate between the types of hair dye brands to find which hair dye Gives you the best salon quality results.

Colour will probably be the most important criteria you’ll want to know. But things like ease of application, if the instructions are easy to follow, how long the colour lasts and even how good it smells are all part of the at home hair dyeing experience.

colour colour colour image

Do I need semi-permanent or permanent hair dye?

One of the biggest things you’ll need to decide is between permanent or semi permanent colour. We cover this in our rather amazing guide here Difference between permanent and semi-permanent hair dye explained. The basic differences are:


  • Is a slight tonal change
  • Covers and coats your hair
  • Can cover greys
  • Contains no peroxide
  • Last for about 10-12 washes


  • More coverage
  • More change
  • Absorbs into your hair
  • Contains peroxide
  • Lasts 12-24 washes

Understandably, the decision to use permanent dye is a biggun that depends on the condition of your hair and the colour you’re starting with.

So for this John Frieda hair dye vs L’Oreal comparison, we’re going to focus on permanent dyes.

Two of the big hair dye brands go Head to Head!

We’re fans of both John Frieda and L’Oreal brand of hair dyes for having some of the most varied and exciting shades around.

So let’s do a deep dive into what the differences are between these lock loving giants to help you determine which one is best for you.

hair dye tools

As an Amazon Associate I earn on qualifying purchases.


John Frieda Precision Foam Range

q? encoding=UTF8&ASIN=B00A2MYWSW&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB

The John Freida Precision Foam range wins the Head to Head for us for ease of use and how long the colour has lasted. Find out more reasons why, read on!

John Frieda Precision Foam

q? encoding=UTF8&ASIN=B00A2MYWSW&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB

Range of colours:

20 shades available, all on the natural hair colour spectrum. From Brilliant Brunette, Dark Chocolate Brown to Deep Cherry Read and extra light Natural Blonde. Check them out below.

Is John Frieda Precision Foam Colour permanent?

Yes, all John Frieda Foam Colour hair dyes are permanent colours.

They say:

  • This is a thick, saturating foam that helps lock in rich, salon-quality hair colour.
  • A non-drip foam formula that penetrates hair strands for deep colour
  • Spreads easily into roots and hard-to-reach areas
  • Complete coverage without patchiness.
  • 100% grey coverage.
  • Development time – 20 minutes.
YouTube player

Reviewers say:

“I usually use L’Oreal Feria to dye my ashy brown hair a more reddish hue. I’ve been happy with this but wanted to change it up.

“When my local shop ran out of my usual colour I thought I’d give this a go. I used the Precision Foam in Dark Red Brown and was really pleased as it didn’t turn out purply. It went on evenly and smelt lovely.”

“This is the best hair dye I’ve ever used myself. I love that the foam means I don’t destroy my bathroom while I’m doing it!”

“This is the best at-home hair dye I’ve ever used. Prior to this I tried multiple types of Garnier and Revlon dyes but the results weren’t really that great. I’d been wanting to try a dark brown with red undertones for a while and decided to get the John Frieda Precision Foam Color in the shade Deep Cherry Brown.

“The fact that it’s a foam made it SO much easier to apply to my hair evenly. It spread quickly and easily and was super easy to use. When I got out of the shower I was immediately impressed. My white hairs are completely covered and there is no patchiness whatsoever…it’s a really nice, even colour and I’ve had nothing but compliments since I did it!”

John Frieda hair dye instagram

We say:

We love John Frieda for the head spinning array of natural hair colours in the range. You want brown? Help yourself to chocolate, natural, ash, warm, light, dark and everything in between to achieve a flawless natural colour.

The biggest selling point however, is the Precision Foam which is a hair dye innovation in itself. We found it so easy to apply and because it’s not a liquid, it doesn’t splash everywhere. Something you often don’t realise until the colour starts to develop!

Easy to apply, and colour lasts.

We tried Medium Burgundy on our mid-brown, mid-length hair which is just a gorgeous colour. The little bottle of conditioner that comes with it to seal in the colour smells lovely and left our hair feeling so soft and glossy once we dried it through.

The overall result has lasted 8 washes so far and still looks fabulous. It’s not as rich as when it was first done but that’s expected. We’re most happy that it isn’t turning orange as can happen with red-based dyes when they start to fade.

We’re excited to try other shades of brown-red now we know how easy it is to apply.

Does John Frieda foam cover grey?

The big question here is, does John Frieda foam cover grey? The answer my friends is, yes it does.

We used a dark colour and set it at the roots first to cover new grey root growth. If your hair is really grey, you can leave it for 10 mins longer to really penetrate the strands.

What we loved about this was the even coverage. No patches, no grey or silver strands showing through.



Overall verdict: 8.5/10

Check it out now on Amazon >>

L’Oreal Excellence Creme hair dye.

q? encoding=UTF8&ASIN=B00PJR3RXG&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB

Range of colours:

Over 25 colours all in the natural hair colour palette with a wide variety of blondes. Check out their Colorista range for the most daring colours that are utterly to dye for!

They say:

YouTube player

Reviewers say:

“I thought this was a lovely product. The conditioner that comes with the pack is great and the dye did a good job of zapping my greys.”

“Wow, I just went from light brown to middle blonde using this product! Finally I decided to try and get rid of the brassy red colour that I had gotten tired of and try an ashy shade. I bought 8.1 light ash blonde and now I have a wonderfully neutral medium blonde and I feel like myself again. Thank you LÓréal Excellence it is!”

“It was the perfect colour for me but I hoped for more intensity and for it to last longer. It seemed to fade faster than other hair dyes I’ve tried and wasn’t very noticeable. It was a nice colour though.”

loreal excellence hair dye instagram

We say:

Golly gosh our hair felt soft with this one. L’Oreal Excellence Creme is all about nurturing and restoring the condition of your hair while you’re dying it and we love it for that.

It doesn’t go on as easy as John Frieda as it’s a cream not a foam. But it’s a rich, thick cream (or creme!) so it doesn’t splosh everywhere either. We tried the Dark Caramel colour on already lightened hair to give it a warmer, richer tone.

Feels like a deep conditioner.

The result was a gorgeous colour that was darker than we had imagined but still lush. The main thing to notice was that our hair felt thicker and more luxurious – like we’ve lathered on a deep conditioning mask, not a hair dye. HOWEVER, after 8 washes, the colour feels like it’s disappeared. Though this may be down to the lighter colour.

Overall, it’s pretty good if you pick a colour that’s right for you and not too dissimilar from your base colour.



Overall verdict: 7.5/10

Check it out now on Amazon >>


John Frieda box dye product

With 8.5/10, John Frieda Precision Foam is the top pick for us. Not only is it super easy to put on, and the only at-home hair dye that uses this revolutionary foam – the colour lasts too.

Which dye you choose, always remember to follow our Tips for hair dying at home to get the best results, every time.

Check it out now on Amazon >>

Subscribe to Coloured Hair Care

Signup to get all our latest posts and updates straight to your inbox!

You can unsubscribe anytime. For more details, review our Privacy Policy.