Best strawberry blonde hair dyes for 2023.

Ooo juicy strawberry is setting our heads and hearts alight this year with its shimmering gold-red vibes. In Strawberry Blonde | How to get the look at home, you can find out everything you need to know about this on-trend, on pint style. Now we’re here with the best strawberry blonde hair dye to get the lush look at home!

This is one of the most popular hair colours on Instagram right now, but it can be hard to find a hair dye that will look as great in real life as it does online.

As with all new trends, you need to make sure that this soft red is the right colour for you and your lifestyle before going out and buying a bottle of dye.

That’s why we’ve put together this guide! We’re here with some of the best colours available today so that your hair can have those luscious red undertones everyone loves so much.

What is strawberry blonde hair color?

Well, it’s a colour you’ve probably seen on celebs like Emma Stone and Taylor Swift. It’s also trending in the fashion world with models such as Kylie Jenner and Gigi Hadid rocking this hue.

It’s a soft, shimmering colour that is a blend of blonde and reds or pinks.

It’s a colour combo that both blondes and red heads love experimenting with and it’s great for cool or warm colour skin tones.

It’s neither too red or yellow, and not as platinum as some other shades of blonde.

Rose gold is a metallic sister of this shade and a multi-dimensional red hair hue that suits cooler skin tones.

Check out the latest looks and ideas for inspiration.

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Can I dye my hair strawberry blonde at home?

Strawberry blonde hair dyes are not a thing you can buy. The colour is achieved by blending reds or pinks with blonde hair.

If you’re mid-blonde or lighter – you already have a good base for nailing the look. Go for light reds, auburns and rose pinks to strawberryfy your hair.

If you’re a brunette or darker – you’ll need to pre-lighten your hair to get the right base for this shade. This means using bleach so be sure to talk to your hairdresser first if you’re not sure.

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Which are the best hair dyes for strawberry blonde?

Here are some of the best ravishing reds, awesome auburns and prettiest pink box dyes you can buy off the shelf to get the on-trend blonde look at home!

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Best Strawberry Blonde Hair Dyes at a glance.

Hair DyeLooks likeBest forBuy now
Garnier Nutrisse Rose Gold Permanent Hair Dye.q? encoding=UTF8&ASIN=B013BKR4IG&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair rose gold garnierDarker strawberry tones that last.
Clairol Nice' n Easy Crème, Golden Auburn.q? encoding=UTF8&ASIN=B0789PTRG8&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair golden auburnWarm, subtle colour.
Garnier Olia Rose Quartz Hair Dye.q? encoding=UTF8&ASIN=B07KJQDVM4&Format= SL160 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=colouredhairc 20&language=en USir?t=colouredhairc 20&language=en US&l=li2&o=1&a=B07KJQDVM4Soft, pinker tones.
L'Oreal Preference Infinia Rich Rose Goldq? encoding=UTF8&ASIN=B07843K2G9&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair rich rose goldCool pink hues.
Clairol Nice' n Easy Crème, Light Auburnq? encoding=UTF8&ASIN=B078969981&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair light auburnGolden-red lusciousness.
L'Oreal Paris Excellence Medium Reddish Blondeq? encoding=UTF8&ASIN=B004C0NZAG&Format= SL160 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=colouredhairc 20&language=en USir?t=colouredhairc 20&language=en US&l=li2&o=1&a=B004C0NZAGWarm gold tones.


Clairol Nice’ n Easy Crème, Light Auburn

q? encoding=UTF8&ASIN=B078969981&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBir?t=colouredhairc 21&language=en GB&l=li3&o=2&a=B078969981

Best for: Golden-red lusciousness.

This one is the most strawberry blonde on the list. We used this colour on honey coloured hair so we had warm tones already. It was a shade darker because of this, but if you have lightened or hair that never been dyed (virgin hair), you’ll definitely be able to achieve the colour on the box.

#1 Garnier Nutrisse Rose Gold Permanent Hair Dye.

q? encoding=UTF8&ASIN=B013BKR4IG&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBgarnier nutrisse rose gold hair dye

They say:

  • Long lasting and rich hair dye colour.
  • Works to nourish your hair and protect it for up to eight weeks..
  • The conditioner is enriched with oils for silkier, shinier feeling hair.
  • Strengthens your hair against breakage.
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Reviewers say:

“At first this product turned my hair light brown! But after a few days it faded and become a lovely colour. In the sunlight it really shines!”


“I’m a redhead naturally and I had some blonde highlights done but decided I missed my natural red hair colour. This is the perfect match and looks really natural. I’m so pleased, I just love it.”

“This added some beautiful red hints and tones to my blonde hair. Looks exactly as it shows the colour on the box with some lighter highlights.”

We say:

We tried this hair dye on mid-blonde to light hair and as the reviewers say, it did come out a little dark and almost a light brown.

We used Head and Shoulders shampoo (top tip!) on our next couple of washes to fade it faster and that did the trick. We were a bronze-pink strawberry. Hurrah!

It faded really well, with no brassiness either. It makes the list for that.

Best for: Darker strawberry tones that last.

#2 Clairol Nice’ n Easy Crème, Golden Auburn.

q? encoding=UTF8&ASIN=B0789PTRG8&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBnice n easy golden auburn hair dye

They say:

  • A naturally looking, permanent home hair dye.
  • Contains a mix of three tones and highlights.
  • The colour is oil-infused which means it’s super gentle on your scalp.
  • Conditions your hair at every stage of the hair dyeing process.
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Reviewers say:

“I’d been wanting my hair to be slightly darker than my blonde highlights for a while so thought I’d try this. It’s brill. Afterwards my hair was soft and it was easy to brush afterwards which is a first!”

“This gave great coverage – it coloured my hair so well from roots to the ends including the icky grey hair I hated on the temples of my head!”

“I love using this, it makes my hair look healthy and revived. My colour is now bright again and I feel like I’ve had it done at the salon.”

We say:

This hair dye is auburn, so it has warm, golden-brown undertones blended with red. If your hair is light brown naturally and so you’re looking to experiment with a hint of strawberry, this is perfect.

It’s quite golden so after a couple of washes, the redness has begun to fade to yellow. But this is nothing a good purple toning shampoo and conditioner can’t fix. This is one for a subtle colour.

Best for: Warm, subtle colour.

#3 Garnier Olia Dark Rose Quartz Hair Dye.

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They say:

  • A rich and vivid hair colour.
  • It has a pleasant smell thanks to not containing any ammonia.
  • Olia hair dyes are oil-infused and gentle on your scalp.
  • Visibly improves the quality and condition of your hair.
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Reviewers say:

“My hair was bleached a mid-blonde shade when I decided to give this a try. I am loving it so much. It came out quite a bit darker than I thought it would, but I’m still happy with this dye!!”

“I’ve never had so many compliments on my hair as since I started using this! It took a bit of time to get the colour even, but the result it worth it. It’s the best soft pink I have found.”

“This rose colour blended well with my blonde hair to create a light strawberry-rose shade. I love how natural it looks.”

We say:

This is a warmer rose gold so we gave it a try on light blonde, highlighted hair to see if the result would give a more blonde-red hair dye effect.

The colour is definitely more pink than red! It’s not as bright as on the box and less gold but still a stunning. shimmering colour. We love the vivid lift it gave our hair and it felt soft too. Might be too pink for some.

Best for: Soft, pinker tones.

#4 L’Oreal Preference Infinia Rich Rose Gold

q? encoding=UTF8&ASIN=B077N4G7RF&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBpreference rich rose hair dye

They say:

  • A pearlescent hair colour that suits warm or cool skin tones.
  • The Colour Extender included helps to revive your colour with each wash.
  • They say it lasts without fading for 8 weeks. 
  • Intense colour results.
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Reviewers say:

“I used this hair dye on dark blonde hair. It’s a really beautiful colour. It looks a sparkly rose gold shade, very on trend too. I’m impressed and so is my hair!”

“The colour is scrummy- a warm golden blonde with a light pink tint. “

“As a natural blonde I’m always worried about trying new colours but this one turned out so lovely. It’s not a drastic change. I’ll definitely be buying it again.”

We say:

This rose gold is on the list as our fave for giving a soft strawberry shade to cooler tones.

This one was so easy to apply, it didn’t drip and dye our sink! We tried this on mid-dark blonde hair and the colour came out subtle and shimmery.

It’s not total coverage, but it means that our natural blonde highlights shine through which gives it another dimension. This is an ashy red-blonde on ice.

Best for: Cool pink hues.

#5 Clairol Nice’ n Easy Crème, Light Auburn

q? encoding=UTF8&ASIN=B078969981&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBnice n easy light auburn hair dye

They say:

  • A hair dye with multi-lights that gives your hair shimmering tones.
  • Includes a nourishing, smoothing hair conditioner.
  • Smells good without any ammonia.
  • Best suited to dark blonde and brown hair.
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Reviewers say:

“This hair dye gave my hair a rich, lustrous colour. The shade is very natural and my hair felt softer and totally conditioned afterwards too.”

“This colour hair dye is absolutely on point! It has given me back my natural colour that I’d been missing. It’s the perfect product to brighten dull hair.”

“This is fab, a natural colour which is neither too ashy or too red.” 

We say:

This one is the most authentic colours on the list.

We used this colour on honey coloured hair so we had warm tones already. It was a shade darker because of this, but if you have lightened or hair that never been dyed (virgin hair), you’ll definitely be able to achieve the colour on the box.

It left our hair feeling super duper soft and smelling amazing too. As it has red tones, it could become brassy, so make sure you have a good purple toning shampoo and conditioner to hand. This is the one for us.

Best for: Golden-red lusciousness.

#6 L’Oreal Paris Excellence, Medium Reddish Blonde

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They say:

  • A hair dye that enriches your own natural hair colour.
  • Covers and blends away grey.
  • Gives your natural highlights and shimmering tones.
  • The nourishing conditioner makes your hair feel soft and silky.
  • A semi permanent hair dye.
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Reviewers say:

“I’ve used L’Oreal Excellence for years, and I love it. The blonde hair dyes put a special shine on my hair, which I love because it means I get compliments all the time!” 

“I used this on slightly mousy-blonde hair to give it a bit of something something. It has come out a nicely even, warm shade. Usually warmer shades are too orange on my hair but this one has more red tones and looks really nice. Very happy with this colour.”

“This hair dye made my hair colour into a very nice warm light brown similar to the one on the box instead of intensive orange. The perfect autumn shade for me that I was looking for.”

We say:

This is a warm blonde dye that has medium undertones of red so we tried it on dyed caramel blonde hair for a subtle effect.

What we love about L’Oreal Excellence hair dyes always is the gloss. Our hair is so so shiny after using this.

The colour is subtle and made our hair darker but the result is a lovely red-auburn shade that will fade well. Get two boxes if you have long or thick hair.

Best for: Warm gold tones.


Clairol Nice’ n Easy Crème, Light Auburn

q? encoding=UTF8&ASIN=B078969981&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBnice n easy light auburn hair dye

Best for: Golden-red lusciousness.

This one is the most authentic on the list.

We used this colour on honey-coloured hair so we had warm tones already. It was a shade darker because of this, but if you have lightened or hair that has never been dyed (virgin hair), you’ll definitely be able to achieve the colour on the box.

How to dye your hair at home.

Strawberry blonde hair dye FAQs

Is strawberry blonde just ginger?

This is not the same as ginger hair! Although they are both part of the red hair family for sure.

Ginger hair is a deep orange-red that’s a beautiful mix of red and orange tones that vary depending on the person.

It ranges from auburn hues to fiery copper, but it’s always warm and inviting. The hue can be natural or achieved with colour-tinting methods like henna.

Strawberry blonde hair is a softer and more pink colour than ginger.

This lighter, warmer hue is like the first sip of sunshine after a long winter and will make your skin glow. It’s also a natural colour that can be achieve by mixing a blonde base with pink or soft red hair dyes.

What hair dyes make strawberry blonde?

Strawberry blonde is a tricky color to achieve.

A lot of hair dyes will claim to be strawberry blonde, but they usually end up looking more like red or orange.

The trick is to find a hair dye that has just the right balance of red and blonde tones like the ones we recommend above.

Can you get strawberry blonde hair dye?

Yes! But it is possible to get the same shade and tone with different colored dyes too, depending on your base.

If you’re looking to add a little (or a lot) of strawberry to your blonde, you can go for an all-over strawberry blonde, which can be achieved with a box dye like L’Oreal’s Excellence Crème in Strawberry Blonde.

If you’re looking for something more subtle, try highlights or lowlights in a light red blonde shade.

A good choice for highlights is Clairol’s Natural Instincts in Strawberry Blonde, while lowlights can be done with Madison Reed Mr.’s Hair Color in Strawberry Blonde.

Whichever route you choose, make sure to talk to your stylist first to find the perfect shade for you!

Is strawberry blonde cool or warm?

Strawberry blonde is one of those shades that’s notoriously difficult to define. Is it warm or cool?

Both, actually!

It has golden red undertones, which gives it a warm quality. But it also has a touch of pink, which gives it cooler tonal vibes. The result is a hair color that’s both fiery and glamorous.

If you have fair skin, it’s a shade that will give you a natural-looking sun-kissed glow.

If you have olive skin, the warm undertones in the color will complement your complexion perfectly.

And if you have darker skin, the cool pink tones will really make you stand out.

So whatever your skin tone, there’s a strawberry blonde shade that’s perfect for you!

What color goes with strawberry blonde?

This pretty shade is incredibly versatile, and there are tons of different colors that will complement it perfectly.

From rich chocolate browns to sunny blondes, there’s sure to be a shade that’s perfect for you. And if you’re feeling really adventurous, you could even try a fun pastel color or an ombre style.

Some of our favorite colors are:

Soft pinks: Pink is always a natural choice. It brings out the natural warmth of your hair and looks great with any skin tone.

-Peachy oranges: Oranges are another great option for strawberry tones. They add a touch of fun and excitement to your look, and they’re perfect for summertime.

Rich plums: Plums are a deep, rich color that looks gorgeous with lighter strawberry. They add a hint of mystery and sophistication to your look, and they’re perfect for fall and winter.

Whatever you choose, make sure to rock your new look with confidence!

Is strawberry blonde hard to maintain?

If you ask anyone with strawberry blonde hair if it’s hard to maintain, they’ll probably tell you yes.

And they’d be right.

The thing about it is that it’s a delicate balance between too much red and not enough blonde. So it’s a shade that requires regular touch ups one way or another!

That said, with the right products and a little bit of know-how, it’s not that difficult to keep your hair looking gorgeous.

The key is to use a good quality shampoo and conditioner, and to avoid over-washing your hair.

You should also use a color-safe heat protectant when styling your hair, and be sure to use a deep conditioner regularly.

With just a little bit of effort, you can keep your hair looking fresh and vibrant all season long!

Parting words.

This tasty hue is the perfect choice for those who want to be different from the crowd.

It’s not just another blonde, it’s an exciting colour that will have you feeling fresh and fabulously fashionable all year round!

These are some of our favourite hair dyes so you can get this rich hue at home too, without spending a fortune or going through the trouble of getting your hair dyed by professionals.

There really isn’t any reason why anyone should avoid trying out this trend if they’ve got the right base. Good luck!