6 Best Strawberry Blonde Hair Dyes You’ll Love In 2023.

Ooo juicy strawberry is setting our heads and hearts alight this year with its shimmering gold-red vibes.

In Strawberry Blonde | How to get the look at home, we told you everything you need to know about this on-trend, on point style and whether or not it will suit you. Now we’re here with the best strawberry blonde hair dye to get the lush look at home!

Strawberry blonde is one of the most popular hair colours on Instagram right now, but it can be hard to find a hair dye that will look as great in real life as it does online.

As with all new trends, you need to make sure that this soft red is the right colour for you and your lifestyle before going out and buying a box of dye.

That’s why we’ve put together this guide! We’re here with some of the best colors available today so that your hair can have those luscious red undertones everyone loves so much.


What is strawberry blonde hair color?

From golden hues to pinkish tints, ‘strawberry blonde’ is the perfect way to describe any shade of reddish-blonde hair color.

It’s a pretty, natural hair color you’ve probably seen on celebs like Emma Stone and Taylor Swift.

It’s also mega-trending in the fashion world right now with models such as Kylie Jenner and Gigi Hadid rocking this hue.

It’s a color combo that both blondes and red heads love experimenting with and it’s great for cool or warm color skin tones.

While some use a strawberry blond tone when highlighting their hair, for others it is a stunning, naturally occurring hue that contributes to their signature look.

It’s neither too red or yellow, and not as platinum or cool as some other shades of blonde.

The real beauty lies in its versatility to suit many complexions and tones; strawberry blonde can be an update to a blonde or an upgrade to a classic red.

Whether you opt for lighter highlights or warm up your locks with deeper tones, this zesty hue gives off a subtle peachy-pink vibrancy that makes skin glow and eye color pop!

Check out the latest looks and ideas for inspiration.

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Can I dye my hair strawberry blonde at home?

Strawberry blonde hair dyes are not really a thing you can buy. Although more are coming into the market thanks to this hue’s growing popularity.

The color is achieved by blending or mixing hair color shades of reds or pinks with a blonde or bleached hair base.

When picking out hair dye, be sure to stick to shades only one or two levels away from your natural base color, so you don’t end up getting an unexpected surprise.

And always do a strand test before you begin to make sure you’ll get the color you really want.

Do I need to bleach my hair to dye it strawberry blonde?

If you’re looking to achieve that perfect strawberry blonde shade, you don’t necessarily need to bleach.

Many at-home dyes and color kits are designed to help dye darker hair an effortless shade of blonde without having to worry about lightening your hair first.

It all depends on the base color of your hair now and the how light you want your look to be.

If you’re mid-blonde or lighter – you already have a good base for nailing the look. Go for light reds, auburns and rose pinks to strawberryfy your hair.

If you’re a brunette or darker – you’ll need to pre-lighten your hair to get the right base for this shade. This means using bleach so be sure to talk to your hairdresser first if you’re not sure.

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strawbery blonde hair dye cool strawberry highlights in blonde hair instagram post
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Which are the best hair dyes for strawberry blonde hair?

Here are some of the best ravishing reds, awesome auburns and prettiest pink box dyes you can buy off the shelf to get the on-trend blonde look at home!

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Best Strawberry Blonde Hair Dyes at a glance.

Hair DyeLooks likeBest forBuy now
Garnier Nutrisse Rose Gold Permanent Hair Dye.q? encoding=UTF8&ASIN=B013BKR4IG&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair rose gold garnierDarker strawberry tones that last.
Clairol Nice' n Easy Crème, Golden Auburn.q? encoding=UTF8&ASIN=B0789PTRG8&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair golden auburnWarm, subtle colour.
Garnier Olia Rose Quartz Hair Dye.q? encoding=UTF8&ASIN=B07KJQDVM4&Format= SL160 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=colouredhairc 20&language=en USir?t=colouredhairc 20&language=en US&l=li2&o=1&a=B07KJQDVM4Soft, pinker tones.
L'Oreal Preference Infinia Rich Rose Goldq? encoding=UTF8&ASIN=B07843K2G9&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair rich rose goldCool pink hues.
Clairol Nice' n Easy Crème, Light Auburnq? encoding=UTF8&ASIN=B078969981&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBstrawberry blonde hair light auburnGolden-red lusciousness.
L'Oreal Paris Excellence Medium Reddish Blondeq? encoding=UTF8&ASIN=B004C0NZAG&Format= SL160 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=colouredhairc 20&language=en USir?t=colouredhairc 20&language=en US&l=li2&o=1&a=B004C0NZAGWarm gold tones.


Clairol Nice’ n Easy Crème, Light Auburn

q? encoding=UTF8&ASIN=B078969981&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBir?t=colouredhairc 21&language=en GB&l=li3&o=2&a=B078969981

Best for: Golden-red lusciousness.

This one is the most strawberry blonde on the list.

We used this color on honey colored hair so we had warm tones already. It was a shade darker because of this, but if you have lightened or hair that never been dyed (virgin hair), you’ll definitely be able to achieve the color on the box.

#1 Garnier Nutrisse Rose Gold Permanent Hair Dye.

q? encoding=UTF8&ASIN=B013BKR4IG&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBgarnier nutrisse rose gold hair dye

They say:

  • Long lasting and rich hair dye color.
  • Works to nourish your hair and protect it for up to eight weeks..
  • The conditioner is enriched with oils for silkier, shinier feeling hair.
  • Strengthens your hair against breakage.
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Reviewers say:

“At first this product turned my hair light brown! But after a few days it faded and become a lovely color. In the sunlight it really shines!”

“I’m a redhead naturally and I had some blonde highlights done but decided I missed my natural red hair color. This is the perfect match and looks really natural. I’m so pleased, I just love it.”

“This added some beautiful red hints and tones to my blonde hair. Looks exactly as it shows the color on the box with some lighter highlights.”

We say:

We tried this rose gold hair dye on mid-blonde to light hair and as the reviewers say, it did come out a little dark and almost a light brown.

We used Head and Shoulders shampoo (top tip!) on our next couple of washes to fade it faster and that did the trick. We were a bronze-pink strawberry. Hurrah!

It faded really well, with no brassiness either. It makes the list for that.

Best for: Darker strawberry tones that last.

#2 Clairol Nice’ n Easy Crème, Golden Auburn.

q? encoding=UTF8&ASIN=B0789PTRG8&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBnice n easy golden auburn hair dye

They say:

  • A naturally looking, permanent home hair dye.
  • Contains a mix of three tones and highlights.
  • The color is oil-infused which means it’s super gentle on your scalp.
  • Conditions your hair at every stage of the hair dyeing process.
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Reviewers say:

“I’d been wanting my hair to be slightly darker than my blonde highlights for a while so thought I’d try this. It’s brill. Afterwards my hair was soft and it was easy to brush afterwards which is a first!”

“This gave great coverage – it colored my hair so well from roots to the ends including the icky grey hair I hated on the temples of my head!”

“I love using this, it makes my hair look healthy and revived. My strawberry blonde color is now bright again and I feel like I’ve had it done at the salon.”

We say:

This hair dye is auburn, so it has warm, golden-brown undertones blended with red.

If your hair is light brown naturally and so you’re looking to experiment with a hint of strawberry, this is perfect.

It’s quite golden so after a couple of washes, the redness has begun to fade to yellow. But this is nothing a good purple toning shampoo and conditioner can’t fix. This is one for a subtle strawberry red color.

Best for: Warm, subtle strawberry red color.

#3 Garnier Olia Dark Rose Quartz Hair Dye.

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They say:

  • A rich and vivid hair color.
  • It has a pleasant smell thanks to not containing any ammonia.
  • Olia hair dyes are oil-infused and gentle on your scalp.
  • Visibly improves the quality and condition of your hair.
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Reviewers say:

“My hair was bleached a mid-blonde shade when I decided to give this a try. I am loving it so much. It came out quite a bit darker than I thought it would, but I’m still happy with this dye!!”

“I’ve never had so many compliments on my hair as since I started using this! It took a bit of time to get the color even, but the result it worth it. It’s the best soft pink I have foundr

“This rose color blended well with my blonde hair to create a light strawberry-rose shade. I love how natural it looks.”

We say:

This is a warmer rose gold so we gave it a try on light blonde, highlighted hair to see if the result would give a more blonde-red hair dye effect.

The color is definitely more pink than red! It’s not as bright as on the box and less gold but still a stunning shimmering color.

We love the vivid lift it gave our hair and it felt soft too. Might be too pink for some.

Best for: Soft, pink strawberry blonde tones.

#4 L’Oreal Preference Infinia Rich Rose Gold

q? encoding=UTF8&ASIN=B077N4G7RF&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBpreference rich rose hair dye

They say:

  • A pearlescent hair color that suits warm or cool skin tones.
  • The Color Extender included helps to revive your color with each wash.
  • They say it lasts without fading for 8 weeks. 
  • Intense color results.
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Reviewers say:

“I used this hair dye on dark blonde hair. It’s a really beautiful color. It looks a sparkly rose gold shade, very on trend too. I’m impressed and so is my hair!”

“The color is scrummy- a warm golden blonde with a light pink tint. “

“As a natural blonde I’m always worried about trying new colors but this one turned out so lovely. It’s not a drastic change. I’ll definitely be buying it again.”

We say:

This rose gold is on the list as our fave for giving a soft strawberry shade to cooler tones.

This one was so easy to apply, it didn’t drip and dye our sink! We tried this on mid-dark blonde hair and the color came out subtle and shimmery.

It’s not total coverage, but it means that our natural blonde highlights shine through which gives it another dimension. This is an ashy red-blonde on ice.

Best for: Cool red-pink hues.

#5 Clairol Nice’ n Easy Crème, Light Auburn

q? encoding=UTF8&ASIN=B078969981&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBnice n easy light auburn hair dye

They say:

  • A hair dye with multi-lights that gives your hair shimmering tones.
  • Includes a nourishing, smoothing hair conditioner.
  • Smells good without any ammonia.
  • Best suited to dark blonde and brown hair.
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Reviewers say:

“This hair dye gave my hair a rich, lustrous color. The shade is very natural and my hair felt softer and totally conditioned afterwards too.”

“This color hair dye is absolutely on point! It has given me back my natural colour that I’d been missing. It’s the perfect product to brighten dull hair.”

“This is fab, a natural color which is neither too ashy or too red.” 

We say:

This one is the most authentic colors on the list.

We used this color on honey colored hair so we had warm tones already. It was a shade darker because of this, but if you have lightened or hair that never been dyed (virgin hair), you’ll definitely be able to achieve the colour on the box.

It left our hair feeling super duper soft and smelling amazing too. As it has red tones, it could become brassy, so make sure you have a good purple toning shampoo and conditioner to hand. This is the one for us.

Best for: Golden strawberry-red lusciousness.

#6 L’Oreal Paris Excellence, Medium Reddish Blonde

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They say:

  • A hair dye that enriches your own natural hair color.
  • Covers and blends away grey.
  • Gives your natural highlights and shimmering tones.
  • The nourishing conditioner makes your hair feel soft and silky.
  • A semi permanent hair dye.
  • Ammonia, paraben and sulphate-free.
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Reviewers say:

“I’ve used L’Oreal Excellence for years, and I love it. The blonde hair dyes put a special shine on my hair, which I love because it means I get compliments all the time!” 

“I used this on slightly mousy-blonde hair to give it a bit of something something. It has come out a nicely even, warm shade. Usually warmer shades are too orange on my hair but this one has more red tones and looks really nice. Very happy with this colourr

“This hair dye made my hair color into a very nice warm light brown similar to the one on the box instead of intensive orange. The perfect autumn shade for me that I was looking for.”

We say:

This is a warm blonde dye that has medium undertones of red so we tried it on dyed caramel blonde hair for a subtle effect.

What we love about L’Oreal Excellence hair dyes always is the gloss. Our hair is so so shiny after using this.

The color is subtle and made our hair darker but the result is a lovely red-auburn shade that will fade well. Get two boxes if you have long or thick hair.

Best for: Dark strawberry gold tones.


Clairol Nice’ n Easy Crème, Light Auburn

q? encoding=UTF8&ASIN=B078969981&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBnice n easy light auburn hair dye

Best for: Golden-red lusciousness.

This one is the most authentic on the list.

We used this color on honey-colored hair so we had warm tones already. It was a shade darker because of this, but if you have lightened or hair that has never been dyed (virgin hair), you’ll definitely be able to achieve the colour on the box.

Buyer’s guide: How to choose the right strawberry blonde hair dye for you.

Strawberry blonde is one of the hottest hair colors right now, and if you’re considering taking the plunge, you want to make sure you get it right.

Choosing the perfect strawberry blonde dye can seem a bit overwhelming, but don’t worry—we’ve got your back.

In this buyer’s guide, we will go over everything you need to know before selecting the right strawberry blonde hair dye for you.

Know your hair type and texture.

The first thing to consider when shopping for strawberry blonde hair dye is your hair type and texture.

This is important because different types of hair respond differently to dyes. For example, if your hair is particularly fine, fragile or porous, it may be better suited for a semi-permanent dye as opposed to a permanent one since semipermanent dyes are much gentler on delicate strands.

On the other hand, if your hair is thick and coarse, a permanent dye may be best so that it can stand up to any heat styling or harsh products that could strip away color quickly.

Consider your skin tone.

Another factor to keep in mind when choosing a strawberry blonde dye is your skin tone.

Generally speaking, warm-toned skin (olive or yellow) looks best with golden undertones while cool-toned skin (pink or blue) looks best with rosy undertones.

Therefore, if your skin has warm undertones, choose a warm golden shade; if your skin has cool undertones, opt for a pinkish hue instead! Simple!

Semi-permanent vs permanent hair dye

The next decision you have to make when selecting a strawberry blonde dye is whether or not you prefer semi-permanent or permanent color.

As we already mentioned above, semi-permanent dyes are gentler on delicate strands of hair but don’t last as long as permanent dyes do.

So if you want something that will last longer but still isn’t too damaging for sensitive strands of hair then go for permanent color.

If however you prefer something more temporary that will wash out quicker, then stick with semi-permanent color instead.

Don’t forget the strand test!

Lastly – before committing fully to any particular shade of strawberry blondeness – it’s always wise to perform strand testing first.

This involves taking some strands from an inconspicuous part at the back of your head and testing out different shades until you find the one that makes your heart beat faster.

Plus this way you won’t end up with any unhappy surprises after finally committing to coloring all of those luscious locks!

How to dye your hair at home.

Strawberry blonde hair dye FAQs

Is strawberry blonde just ginger?

This is not the same as ginger hair! Although they are both part of the red hair family for sure.

Ginger hair is a deep orange-red that’s a beautiful mix of red and orange tones that vary depending on the person.

It ranges from auburn hues to fiery copper, but it’s always warm and inviting. The hue can be natural or achieved with color-tinting methods like henna.

Strawberry blonde hair is a softer and more pink color than ginger.

This lighter, warmer hue is like the first sip of sunshine after a long winter and will make your skin glow.

It’s also a natural hair color that can be achieve by mixing a blonde base with pink or soft red hair dyes.

What hair dyes make strawberry blonde?

Strawberry blonde is a tricky color to achieve.

A lot of hair dyes will claim to be strawberry blonde, but they usually end up looking more like red or orange.

The trick is to find a hair dye that has just the right balance of red and blonde tones like the ones we recommend above.

Can you get strawberry blonde hair dye?

Yes! But it is possible to get the same shade and tone with different colored dyes too, depending on your base.

If you’re looking to add a little (or a lot) of strawberry to your blonde, you can go for an all-over strawberry blonde, which can be achieved with a box dye like L’Oreal’s Excellence Crème in Strawberry Blonde.

If you’re looking for something more subtle, try highlights or lowlights in a light red blonde shade.

A good choice for highlights is Clairol’s Natural Instincts in Strawberry Blonde, while lowlights can be done with Madison Reed Mr.’s Hair Color in Strawberry Blonde.

Whichever route you choose, make sure to talk to your stylist first to find the perfect shade for you!

Is strawberry blonde cool or warm?

Strawberry blonde is one of those shades that’s notoriously difficult to define. Is it warm or cool?

Both, actually!

It has golden red undertones, which gives it a warm quality. But it also has a touch of pink, which gives it cooler tonal vibes. The result is a hair color that’s both fiery and glamorous.

If you have fair skin, it’s a shade that will give you a natural-looking sun-kissed glow.

If you have olive skin, the warm undertones in the color will complement your complexion perfectly.

And if you have darker skin, the cool pink tones will really make you stand out.

So whatever your skin tone, there’s a strawberry blonde shade that’s perfect for you!

What color goes with strawberry blonde?

This pretty shade is incredibly versatile, and there are tons of different colors that will complement it perfectly.

From rich chocolate browns, toffee colored caramel and cinnamon shades to golden sunny blondes and cool deep rose, there’s sure to be a shade that’s perfect for you.

And if you’re feeling really adventurous, you could even try a fun pastel color or an ombre style.

Some of our favorite colors are:

Soft pinks: Pink is always a natural choice. It brings out the natural warmth of your hair and looks great with any skin tone.

-Peachy oranges: Oranges are another great option for strawberry tones. They add a touch of fun and excitement to your look, and they’re perfect for summertime.

Rich plums: Plums are a deep, rich color that looks gorgeous with lighter strawberry. They add a hint of mystery and sophistication to your look, and they’re perfect for fall and winter.

Whatever you choose, make sure to rock your new look with confidence!

Is strawberry blonde hard to maintain?

If you ask anyone with strawberry blonde hair if it’s hard to maintain, they’ll probably tell you yes.

And they’d be right.

The thing about it is that it’s a delicate balance between too much red and not enough blonde. So it’s a shade that requires regular touch ups one way or another!

That said, with the right products and a little bit of know-how, it’s not that difficult to keep your hair looking gorgeous.

The key is to use a good quality shampoo and conditioner, and to avoid over-washing your hair.

You should also use a color-safe heat protectant when styling your hair, and be sure to use a deep conditioner regularly.

With just a little bit of effort, you can keep your hair looking fresh and vibrant all season long!

Parting words.

This tasty hue is the perfect choice for those who want to be different from the crowd.

It’s not just another blonde, it’s an exciting color that will have you feeling fresh and fabulously fashionable all year round!

These are some of our favourite hair dyes so you can get this rich hue at home too, without spending a fortune or going through the trouble of getting your hair dyed by professionals.

There really isn’t any reason why anyone should avoid trying out this trend if they’ve got the right base. Good luck!