The best shampoo for coloured hair in 2021.

best shampoo for coloured hair

Whether it’s permanent, semi-permanent, temporary, red, silver, black or blue…hair dye and hair colour will always fade with time. How long your hair dye job lasts depends on how you treat it in the days and weeks after it’s beautified your hair. That means only using the best products that will look after your colour and keep it lasting for longer. That’s why we’re here with the best shampoos for coloured hair!

Coloured hair fades with time. That’s just a fact of life.

But it doesn’t have to be that way! If you want your colour to last longer, then you should only use products that are kind to coloured hair.

These are designed specifically to look after dyed locks and keep them looking vibrant for longer. They’re formulated with different ingredients and how well they work will all depend on whether your colour is permanent or semi-permanent. But they all do the same thing in terms of keeping your colour bright and beautiful for as long as possible.

In short, they will make sure that your colour lasts – no matter what kind of dye job you’ve got going on right now!

Whether it’s red, blue, black or silver…these shampoos will help lock in all those gorgeous colours so even when they fade (which they always do) at least they’ll stay nice and bright instead of ending up dull. Let’s go!

What is shampoo for coloured hair?

Think of most shampoos as a paint stripper. The stronger it is, and the more you use, the more the colour fades away.

Some are harsher than others (if you ever want to strip your colour off – haven’t we all had a dye disaster! – use Head & Shoulders shampoo).

Colour shampoos are specially formulated to be gentle on colour treated hair as they do not contain colour stripping chemicals.

There are many brands you’ll know that have a coloured shampoo range. There also brands like Pureology who are dedicated to only to coloured hair products.

Which one is right for you depends on things like the colour of your hair, the hair dye you’ve used, the thickness of your hair, how often you wash your hair and of course your budget!

Whatever your wants and needs, we’re here to help you find the right one for you.

shampoo ingredients

Why do I need shampoo for coloured hair?

These miracle workers help to prevent fade and protect colour-treated hair, keeping it looking luscious for longer.

There are many different types of them out in the market today. Some specialize on particular needs such as frizz reduction or moisture infusion. Then there’s also those with extra vitamins and healthy ingredients.

They all focus on protecting and preserving your colour. So, if you dye your hair, these are the ones for you.

Along with the best conditioners for coloured hair, colour protecting products should be a staple part of your coloured hair care routine.

Not only will they prolong your hair dye and stop it fading, they’re gentle enough to be kind to hair that’s damaged by regular hair dyeing processes.

What shampoo should not be used on coloured hair?

Cleansers that contain colour-stripping chemicals should not used on dyed hair. You’ll be surprised how many there are!

Anti-dandruff products for instance, are known for being good at removing hair dye colour. That’s because the chemicals used to combat dandruff can also strip hair colour.

Some clarifying shampoos can be harsh on your hair and remove the pigment along with impurities and build up.

The safest thing to do is check the ingredients for colour-eating chemicals.

The easiest and safest thing to do, is use a colour-safe shampoo.

Shampoo ingredients that are no good for coloured hair.

  • Sodium Lauryl Sulfate
  • Petrochemicals
  • Parabens
  • Alcohol
  • Sodium chloride

What is the best shampoo for coloured hair?

Hang tight! We’re here with the best product we’d recommend to keep your colour in tip-top condition!

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Best shampoos for coloured hair at a glance.

ShampooLooks likeBest forRatingBuy now
OGX Argan Oil of Morocco Shampooq? encoding=UTF8&ASIN=B0097FVTW2&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest shampoo for coloured hairNourishing oils and fab smell.four star icon Edited
Label m Color Stay Shampooq? encoding=UTF8&ASIN=B005D4PI96&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest shampoo for coloured hairKeep colour looking luscious for longer.five star icon Edited 1
Garnier Fructis Shampoo Color Resistq? encoding=UTF8&ASIN=B001RYUBUW&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBir?t=colouredhairc 21&language=en GB&l=li2&o=2&a=B001RYUBUWAuburn and redder shades of hair.three star icon Edited 1
Kerastase Reflection Bain Chromatiqueq? encoding=UTF8&ASIN=B01J28O9C0&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest shampoo for coloured hairThicker hair and softness.five star icon Edited 1
Shea Moisture Jamaican Black Castor Oil Shampooq? encoding=UTF8&ASIN=B00MXD137Q&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest shampoo for coloured hairMoisturising. Good for curls/frizzy hair.four star icon Edited
Paul Mitchell Color Care Shampooq? encoding=UTF8&ASIN=B000SHSFSE&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBir?t=colouredhairc 21&language=en GB&l=li2&o=2&a=B000SHSFSEProtection and prevention.four star icon Edited
Bumble & Bumble Color Mindedq? encoding=UTF8&ASIN=B007UZ44I2&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest shampoo for coloured hairGreat cleansing with gentle ingredients.five star icon Edited 1

TOP PICK!

Label.m Color Stay Shampoo

q? encoding=UTF8&ASIN=B005D4PI96&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB

Best for: Longer lasting colour.

We gave this a go after falling in love with Label M’s Protein Spray. Like the spray, it transforms your bathroom into a luxurious spa experience with it’s relaxing notes of jasmine and vanilla.

It also didn’t foam up too much but left no residue in our hair. Colour felt vibrant for longer. This tops the list for us.


#1 Argan oil of Morocco shampoo

q? encoding=UTF8&ASIN=B0097FVTW2&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB

They say:

  • A precious blend that’s infused with Argan Oil sourced straight from the ancient land of Morocco. 
  • Rich and creamy shampoo that will help protect, restore and nourish your hair leaving it super soft and shiny. 
  • It’s a best-selling shampoo that gives life to your hair and renews it with the sweet smell of fragrant oils.

Reviewers say:

“I have curly hair and this is one of the few shampoos that don’t make it look dull and lifeless! Since using this I’ve used a few OGX products and they never let me down.”

“I use this along with the conditioner and I can honestly say I felt the difference in a matter of days. It’s so cheap it really does wonders for the money.”

“My hair does feel so much softer after using this. My friend recommending it after trying it too and raved about it. I used the oil and my dyed hair was as not tangled as it usually is.”

We say:

It’s good on price and smells amazing. It doesn’t lather much but that’s common for colour shampoos. Go for it if you want great value for money.

Best for: Coloured hair care on a budget.

#2. Label.m Color Stay Shampoo

q? encoding=UTF8&ASIN=B005D4PI96&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB
  • Label M Colour Stay Shampoo boasts an expert blend of Wheat and Soy Proteins, Hydrolysed Silk, and Sunflower extracts. 
  • It is designed to seal and protect your colour thanks to something called ‘Heliogenol’ that combats colour fading. 
  • It also has invented the Enviroshield Complex which means your hair is also protected against heat styling and UV rays.

Reviewers say:

“I’ve been using this for years and find it does indeed extend my time between hairdresser visits. My hair is always really glossy and I get people commenting on how glossy it looks.”

“My hairdresser uses this one in the salon and I was surprised it was one I could easily get myself. She says it’s the one to use at home. It’s great value really happy with my purchase.”

“This is the fifth time I’ve bought this and I love it! I was having trouble with hair dye not taking well to my hair and my hairdresser said this would create any build up so the dye could be absorbed. She was right!”

We say:

We gave this a go after falling in love with Label M’s Protein Spray.

Like the spray, it transforms your bathroom into a luxurious spa experience with it’s relaxing notes of jasmine and vanilla. It also didn’t foam up too much but left no residue in our hair. Colour felt vibrant for longer.

Best for: Longer lasting colour.

#3.Garnier Fructis Shampoo Colour Resist

q? encoding=UTF8&ASIN=B001RYUBUW&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBir?t=colouredhairc 21&language=en GB&l=li3&o=2&a=B001RYUBUW

They say:

  • Nourishes and protects hair to keep colour and shine.
  • Contains extracts of grapefruit oil and acacia berries.
  • It’s bursting with ‘Active Micro Captors’ which are super absorbent and strengthen your hair when it’s wet.
  • Allows long lasting colour for coloured and highlighted hair.
  • Shine properties to keep you gleaming.

Reviewers say:

“I was desperate with my hair being dry and frizzy because I coloured it so much and my hairdresser just kept recommending really expensive shampoos but then I tried this! It’s a life saver or hair saver! I love this range now I won’t buy anything else.”

“Nice shampoo , it smells really lovely and I think it does make the colour last a bit longer than if I was using a normal shampoo.”

“I’m always amazed how this shampoo and conditioner always enhances my colour I would certainly recommend this product.”

We say:

This isn’t our fave but it makes the list as it’s particularly good for auburn or redder shades of hair.

Red dye is the pigment that vanishes the fastest, so you need a great shampoo that keeps your hair glossy rather than brassy. The smell is quite sweet but for the money, its reviews are great.

Best for: Red shades.

#4.Kerastase Reflection Bain Chromatique.

q? encoding=UTF8&ASIN=B071X6RMFT&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB

They say:

  • Kérastase Reflection Bain is lovingly described as a luminous softening hair bath for coloured hair. 
  • It has anti-fading properties that cleans your hair while adding shine and softness.
  • Makes thirsty hair feel moisturised, radiant and supple to touch.
  • UV protectant against colour fade.

Reviewers say:

“I love that this doesn’t strip my colour like so many other shampoos I tried. It feels so natural and that’s you’re really looking after your hair and colour. My hair is fine and this doesn’t feel too heavy.”

“Amazing. One of the best shampoos in my view for dyed hair. Leaves the hair so light, and with an amazing smell. I have highlighted hair, and very coarse and thin. This is the only product that works for me.”

“Protects hair colour and improve shine like nobody’s business!”

We say:

We are long time lovers of Kerastase products and anything that contains Keratin is a must for dry, damaged hair. This isn’t an everyday wash, but with coloured hair you shouldn’t be doing that anyway.

Fine hair may find it heavy but we found it perfect for moisture-starved locks. Not sure if it kept the colour as well as some of the other shampoos in this list, but over time, with better condition hair, hair dye should start to last longer.

Best for: Thicker hair.

#5.Shea Moisture Jamaican Black Castor Oil Strengthen and Restore Shampoo

q? encoding=UTF8&ASIN=B01HOD4326&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB
shea moisture shampoo instagram

They say:

  • Jamaican Black Castor Oil Strengthen, Grow & Restore Hair Care Collection claims to fortify and renew your coloured hair, while supporting healthy growth for all hair types.
  • Especially good for chemically treated and heat styled manes.
  • The ingredients are all natural, certified organic and ethically sourced. 
  • Organic Shea Butter is rich in fatty acids and vitamins with omega oil that has reparative benefits for hair and scalp. 
  • Peppermint Oil invigorates and stimulates the scalp’s circulation. Coconut Oil intensely moisturizes hair, while helping to prevent breakage.

Reviewers say:

“My hair was in a bad way after years of dyeing, extensions and highlighting. It was short and broke all the time. My husband was fed up of all the hair in the shower plug! But WOW I really notice the difference with this. I’m stocking up.”

“I’ve been using for a few weeks now and I love that I has improved the condition of my hair, but also my scalp. It used to be dry and flaky but now feels well moisturised and healthy. A great all rounder.”

“It lathers up really well and hair feels thicker after use. Will definitely be buying again.”

“Why hadn’t I seen this years ago!? Could’ve saved a fortune that I spent on pricier shampoos- this makes my hair feel smooth and sleek, it’s my favourite by far.”

We say:

Oh the softness. This made our hair feel silky smooth. It lathered up more than other products and we felt great to not be putting more chemicals in our hair. No paint stripper feeling so our colour lasts longer.

Best for: Moisture and softness.

#6.Paul Mitchell Color Care Shampoo.

q? encoding=UTF8&ASIN=B000SHSFSE&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBir?t=colouredhairc 21&language=en GB&l=li3&o=2&a=B000SHSFSE

They say:

  • This helps hair colour last for longer by containing UV protectors to shield it from the sun. 
  • Cleanses and moisturises to strengthen your hair and boost its shine.

Reviewers say:

“Me and my best friend love this shampoo (we live together and share it!) It works for my curly hair and it works for her straight hair. We both colour our hair so it’s prone to dryness.”

We say:

What we love about this is a) it’s price puts it firmly in the category of affordable luxury and b) it’s all about PREVENTION as opposed to just trying to fix already damaged and over-coloured hair. So you can expect it to preserve your hair colour the more you use it. A little goes a long way as it foams up good too.

Best for: Protection and prevention.

#7. Bumble and Bumble Color Minded

q? encoding=UTF8&ASIN=B007UZ44I2&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB

They say:

  • Ultra-mild, sulfate free shampoo that protects color integrity and stops your colour washing out. 
  • It cleanses by removing any dulling build-up that can make your hair appear lifeless.
  • Its natural ingredients mean it doesn’t strip hair of natural oils.
  • Prolongs colour’s vibrancy and maintains colour brilliance.
  • Color Minded contains the color preserving complex to help minimize fading effects.

Reviewers say:

“I have thanked my hairdresser for recommending this a thousand times! I do feel that I see her less often because this looks after my colour so well. It’s not cheap, but a little really does go a long way. I’m really happy with the results.”

“This does the job of preserving the hair colour really well. It’s sulphate free so it’s not sucking the goodness out of my hair like other shampoos.”

We say:

This is one for those with fine hair as its super super gentle. It’s pricey but worth it if you want to make the most of your hair colour.

Big thumbs up on this one from hairdressers too who think it is one of the best shampoos for dyed hair as it contains no nasty sulphates that strip your colour and dry your hair.

Best for: Gentle cleansing for fine hair.


TOP PICK!

Label.m Color Stay Shampoo

q? encoding=UTF8&ASIN=B005D4PI96&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GB

Best for: Longer lasting colour.

We gave this a go after falling in love with Label M’s Protein Spray. Like the spray, it transforms your bathroom into a luxurious spa experience with it’s relaxing notes of jasmine and vanilla. It also didn’t foam up too much but left no residue in our hair. Colour felt vibrant for longer. This tops the list as the best for coloured hair.


Parting words

You deserve a dye job that will look as good the day it’s done, as it does six weeks later.

That’s why we’re here with tips to help you keep your colour looking vibrant for longer.

The more time you spend caring for your new hairstyle, the better result you’ll get when all is said and done!