6 Best Platinum Blonde Hair Dyes For The Icy Look in 2023.

Platinum blonde hair color is a fierce and fabulous statement hair color that is never not on-trend. We love it for its icy blonde powers that makes eye colors pop and hearts melt. But which is the best platinum blonde hair dye you need to get the look at home?

If you’re thinking about dyeing your hair platinum, there are a few things you need to know.

For starters, it’s a process that can be a bit more time consuming and expensive than other hair colors.

And, depending on your natural hair color and texture, it may also require more frequent touch-ups.

But, the results can be well worth it!

In How to get perfect platinum blonde hair at home, we helped you decide if the must-have look is for you.

This tells you if this super light shade suits your undertones and how to look after this statement look.

Now here’s the round-ups and reviews of the best platinum blonde hair dye you can buy to get the look at home.

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best platinum blonde hair dye


What color is platinum blonde hair?

This hair color is a super super ice blonde that has ashy silver undertones.

It’s not quite white hair – it has more dimension and slightly warmer tones than the snowy look.

We love it because it goes with any style and style and any mood.

And it’s the perfect blonde shade to mix with silver, pink and purple pastels or balayage, ombre and highlights.

Getting this icy look means using hair bleach which damages your hair and can lead to haystack hair hell.

So you need to look after it before, during and after with tons and tons of love and good conditioners.

Check out the latest looks for ideas and inspiration.

platinum hair color pinterest board

Can I dye my hair platinum blonde at home?

This hair color is a timeless trend, and achieving this look at home isn’t easy.

It takes time, patience, and skill to get perfect locks without damaging your strands or ending up with an orange ombre mishap.

It’s not as simple as other home hair dye processes. The results are pretty dramatic and irreversible so you need to go slow and steady.

If you have blonde hair and lighter, you need to use bleach to lighten your hair to get the desired shade.

Color can’t lighten color so you need to remove all of it the color pigments in your hair before you dye it the color of your dreams.

If your hair is darker than light blonde, you’ll definitely need to do more than one bleaching process to get the lighter color you’re after.

More bleaching means more damage so space out these sessions to give your hair time to recover in between.

Check out our awesome guide, How to bleach your hair at home, DIY style for a step-by-step guide to a safe and successful process!

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Which is the best platinum blonde hair dye?

If you’re ready to be an ice blonde goddess, here are the best platinum blonde hair dyes you need to rock the look at home!

Hair dyeLooks likeBest forBuy it now
Garnier Nutrisse Bleach Hair Dyeq? encoding=UTF8&ASIN=B013BL5Y4G&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum blonde hair dyeSuper-white platinum.
Revlon Colorsilk, Light Ash Blonde.q? encoding=UTF8&ASIN=B01AJIK9AS&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBlight ash blonde hair dyeBrighter blondes
Schwarzkopf Live Intense Lightenerq? encoding=UTF8&ASIN=B00D870FMK&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum blonde hair dyeWarmer platinum colour.
L'Oreal Preference, Stockholm Very Light Pearl Blonde.q? encoding=UTF8&ASIN=B003TOGT9K&Format= SL160 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=colouredhairc 20&language=en USbest platinum blonde hair dyeCool platinum softness.
Schwarzkopf Professional BlondMe Premium Brightener.q? encoding=UTF8&ASIN=B06X6K4X19&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum hair dyeLifting a few shades lighter than your base.
L'Oreal Colorista Effects Bleach Lightening Kitq? encoding=UTF8&ASIN=B01N4I05Q1&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum hair dyeExtra lightening fast results.


Garnier Nutrisse Bleach Hair Dye.

q? encoding=UTF8&ASIN=B013BL5Y4G&Format= SL450 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBgarnier nutrisse bleach

Best for: Super white-platinum blonde.

We left it on for a little less than 30 mins as our already light blonde hair was going super white!

On washing, it looked fab, we did only thin sections of the hair along the hairline and where the sun naturally lightens our hair for the most natural effect.

The four oils, to help nourish hair after coloring, smells divine and left out hair very soft and silky.

Deffo get two boxes if your hair is more than chin length. This is the best on the list for us.

#1 Garnier Nutrisse Bleach Hair Dye.

q? encoding=UTF8&ASIN=B013BL5Y4G&Format= SL450 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBgarnier nutrisse bleach

They say:

  • This is a natural looking hair color result, rich and long-lasting hair color performance.
  • The pack contains Purple 4 oils conditioner to lock in your color and take the edge off any brassiness. 
  • Protects again hair dryness for up to 8 weeks.
  • They also say go for the lightest color if you’re not sure – don’t listen to them! Stick with one shade lighter than you are or it’s the salon for you.
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Reviewers say:

“My favourite kit is the Garnier nutrisse one in the palest color, it comes out a pale creamy blonde, not at all brassy, and I like the brush application.”

“I had my hair lightened at a hairdressers and decided to try and do roots myself once they grew.  I have dark brown hair naturally, but had it dyed light blonde.

I am amazed how this product lifted my darker roots to the same blonde as my hair and no horrible orange tones in it.” 

“My hair was medium brown and I applied two boxes of this (I have very long hair) and it went very light blonde!

I was originally planning to put this product on and then a platinum silver hair dye but i didn’t need to use as this did the job!

It didn’t damage my hair as much as i thought , smells amazing and doesn’t burn your scalp at all!”

We say:

You have to apply the mix, starting with your roots and working through to the ends and then leave it on for 30 minutes.

We left it on for a little less as our already light blonde hair was going super white!

On washing, it looked fab, we did only thin sections of the hair along the hairline and where the sun naturally lightens our hair for the most natural effect.

The four oils, to help nourish hair after coloring, smells divine and left out hair very soft and silky.

Deffo get two boxes if your hair is more than chin length. This is the best on the list for us.

Best for: Super white-platinum hair color.

#2 Revlon Colorsilk, Light Ash Blonde.

q? encoding=UTF8&ASIN=B01AJIK9AS&Format= SL450 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBlight ash blonde hair dye

They say:

  • The lightest ash blonde hair dye.
  • Delivers natural, long lasting color and shine.
  • Enriched with silk proteins to leave hair in better condition.A combination of pigments and conditioners that provide natural looking & multi-dimensional results.
  • Ammonia Free Permanent Color for 100% Gray coverage:
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Reviewers say:

“Definitely the best light blonde dye I’ve ever used. Any other dyes turn my hair grey. It did lighten my hair and isn’t brassy at all.”

“Pleased with the results, not too light for the summer and no brassy tones. Covered grey really well and left my hair soft and shiny.”

“My natural hair color is brown but I’ve been bleaching it for a while.

I still had some yellowish blonde in my hair then I used this and now my hair is fairly close to the color on the box. “

We say:

The color on the box is bright ash blonde and when we applied it, it was very purple!

But the results were lush – it’s a bright blonde that gave our light blonde bob hair a cool, creamy tone.

There was a little yellow brassiness at first but it was toned down with a fab purple toner. Go for this for a luscious light ash blonde look.

Best for: Brighter blondes. 

#3 Schwarzkopf Live Intense Lightener

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They say:

  • An intense lightener and  permanent color with an oil booster that lightens your hair up to 9 shades.
  • Guarantees less brassiness by neutralising unwanted yellow undertones
  • Leaves hair touchably soft with a glossy shine
  • With a brightening Oil Booster for up to 9 levels of lift (yeah right).
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Reviewers say:

“Bought this as I wanted to lighten my hair- it definitely worked but the results were not the color on the box!

I have dark brown hair and have colored it in the past- be prepared to color twice if you want the color you can see on the product box.”

“Better than others at lifting roots to match the rest of my hair. I’ve tried a lot of the other brands and this is the one I would most recommend.” 

“First time I’ve used this and can honestly say it does the job. My hair was already quite blonde and I just wanted to add a few highlights.

This worked great. I was worried about my hair being frizzy and dry but it wasn’t. Well happy with this.”

We say:

We’ll be honest, with this one, our light brown hair did go quite yellow.

The toner it comes with didn’t cancel out the brassiness as it mentions but did leave our hair feeling super soft.

Fortunately, we are always prepared at Coloured Hair Care HQ and had our purple shampoo handy. Once we’d apologised to our hair with an infusion of this, the yellowness disappeared.

After a couple of days, it calmed down and the results were much better.

This is worth a go if you want medium blonde tones and you have a good toner ready.

Best for: Warmer platinum blonde color.

#4 L’Oreal Preference, Stockholm Very Light Pearl Blonde.

q? encoding=UTF8&ASIN=B003TOGT9K&Format= SL450 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=colouredhairc 20&language=en USbest platinum blonde hair dye

They say:

  • Inspired by Stockholm, the capital of the unique Swedish blonde.
  • This pearlescent Nordic blonde suits the palest skin tones and makes your hair shine even in the sunless winters of Sweden.
  • Enriched with a UV filter and Vitamin E derivative.
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Reviewers say:

“Lots of people said good things about this hair dye so I took the plunge and I’m so over the moon with my hair!

I bleached my hair at home and it was very light blonde and yellow. I applied this color for 30 minutes as stated and I’ve got the color I wanted could not recommend enough!”

“I thought I would try this shade and knew it probably wouldn’t go as light as the model on the box.

I am impressed and extremely pleased when the final result which ended up a lovely very light pearly blonde with no brassy yellow tones.”

“My hair was very brassy and yellow and now it’s a lovely silver-blonde! I put it on all over and left it on for 30 mins and used the conditioners to wash my hair. Hair feels like silk!”

We say:

We love the idea of being a Swedish blonde!

After pre-lightening our hair, we waited 48 hours before using Stockholm Pearl Blonde to cool it down.

The color is creamy and fabulous. It got rid of any yellow tones in our hair, although the color was a touch darker than it showed on the box, it was still a silky platinum hue.

Best of all, the nourishing conditioners gave our frazzled bleached locks some much-needed love and restored its softness and shine. Top marks!

Best for: Cool platinum blonde softness.

#5 Schwarzkopf Professional BlondMe Premium Brightener.

q? encoding=UTF8&ASIN=B06X6K4X19&Format= SL450 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum hair dye

They say:

  • The BLONDME Bond Enforcing Premium Lightener 9+ offers an unbeatable 9 levels of lift, making it the most powerful lightener on the market.
  • Creates new bonds within the hair fibre to leave hair feeling stronger and looking healthier.
  • Revives and protects the hair for healthy-looking, bright blonde results.
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Reviewers say:

“I got the BlondMe range!! Just about to use it. The strand test came out totally luscious! Lovely.

Really does lift stronger than any other product I’ve used. And the texture of the strand test after was beautiful!”

“I’m obsessed with this bleach!!! It works wonders, doesn’t hurt my head and lifts so well and beautifully. This product has done wonders for me.”

“This is definitely a keeper! I recently switched over to this and let me tell you- the integrity of my hair is amazing!”

We say.

This is the hard stuff. This is the bleaching powder that professional hair colorists use.

If your platinum hair needs to be a few shades lighter than your base hair color, use this.

With caution – it can lift even black hair to bright light blonde and you’ll need to pay special attention to the mixing instructions.

You need to mix it with the BlondMe Premium Developer and we also add in Olaplex for extra strengthening.

We used this on ash blonde hair to achieve an icy platinum shade and the results were stunning, fast.

This is powerful stuff so only use if you consider yourself an experienced hair dyeing pro and/or other at home box dyes haven’t achieved the lightness you were looking for.

Best for: Lifting a few shades lighter than your base. 

#6 L’Oreal Colorista Effects Bleach Lightening Kit

q? encoding=UTF8&ASIN=B01N4I05Q1&Format= SL450 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum hair dye

They say:

  • This is a Bleach kit to create an all over bleach effect.
  • A gentle formula that lightens hair without brass or harshness.
  • After-care conditioning formula nourishes hair and eliminates brass.
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Reviewers say:

“I’ve been dying my own hair for many years now and have used lots of different bleaches so I was a bit hesitant at using a new one.

I had so many colors of purple in my hair and using this bleach my hair went to a light white-blonde!”

“Considering my hair was previously dyed a dark silver grey, I didn’t really know what to expect.

So I followed the instructions, and left it on for the instructed time, and within minutes, I could see it turning a perfect color. “

“I love this bleach! I normally have a balayage done at my hairdressers but my ends underneath had started to go brassy. I used this & then toned after and it looked like I’d had it done in salon!”

We say:

L’Oreal have home hair dyeing nailed with the Colorista range.

We’d already tried some of their other awesome washout colors so we were excited to see what this could do.

We tried this to give our natural blonde hair a lift, and the results were a cool head of icy blond hints.

It’s powerful stuff so keep a check on it in development time or you might go way too light.

The brightness dulled down after a couple of washes and is starting to look even more natural as time goes on.

Best for: Extra lightening fast results.


Garnier Nutrisse Bleach Hair Dye.

q? encoding=UTF8&ASIN=B013BL5Y4G&Format= SL450 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBgarnier home hair color

Best for: Super white-platinum blonde.

We left it on for a little less than 30 mins as our already light blonde hair was going super white!

On washing, it looked fab, we did only thin sections of the hair along the hairline and where the sun naturally lightens our hair for the most natural effect.

The four oils, to help nourish hair after coloring, smells divine and left out hair very soft and silky.

Deffo get two boxes if your hair is more than chin length. This is the best on the list for us.

The buyer’s guide: How to choose the right platinum blonde hair dye for you.

Platinum blonde isn’t a hair color for the faint of heart!

In order to get the perfect shade of blonde that you’re looking for, there are a few things you need to consider first. Here’s our guide on how to choose the right platinum blonde hair dye for you.

#1 Hair Type & Texture

The first thing to consider when selecting a bleach for platinum hair is your hair type and texture.

Hair porosity, or how easily moisture passes through your strands, is an important factor to consider. If your hair has high porosity, meaning it absorbs moisture rapidly, then it will be more prone to damage from bleaching agents.

On the other hand, if your hair has low porosity it will absorb less product and may require more processing time than normal.

#2 Your Skin Tone

Your skin tone will also play an important role in determining which platinum blonde hair dye works best for you.

Cool tones usually suit platinum blondes better than warm tones; however, depending on what kind of look you’re going for, any shade can work! It’s all about finding what works best with your individual style and preferences

#3 Semi-Permanent vs Permanent

Depending on how often you plan on changing up your hairstyle, you may want to opt for either semi-permanent or permanent dyes.

Semi-permanent dyes are great if you want to experiment with different colors without committing long term; however they won’t lighten existing colors like permanent dyes do.

Permanent dyes are great if you want lighter colors that last longer but can cause more damage than semi-permanent dyes due to their higher concentration of chemicals and active ingredients which penetrate deeper into the hair shaft.

#4 Skin Test & Allergy Test

This is a biggy. Before applying any type of bleach or colorant onto your scalp or skin make sure that you do an allergy test called a patch test beforehand!

This is especially important as some people may have adverse reactions to certain ingredients in certain products and could cause serious harm if precautions aren’t taken beforehand.

Bleaching can be damaging, so always take care when selecting products and follow instructions carefully! With these tips in mind we hope that our buyer’s guide helps make it easier for you find just the right platinum blonde dye for yourself!

How to dye your hair at home.

Platinum blonde hair dye FAQs

Will I need to bleach my hair to go platinum blonde?

If you’re looking to go platinum blonde, you’ll need to bleach your hair first.

It’s piece of cake if you have a lighter hairdo already, but some dark locks may require an extra bleaching session.

But don’t panic! Even if you’ve never dyed your hair before, bleaching is totally doable with the right products and techniques.

Plus it’s just the first step in achieving your dazzling dream-do—so get ready for some ‘blondification’ and take pride in knowing that all the effort will be worth it!

What developer is best for platinum blonde?

Choosing the right developer for platinum blonde can feel a bit like spinning the hair color wheel.

While everyone’s hair is different and ultimately you need to find what works best with your particular type and tone, there are some guiding stars when it comes to selecting a developer specifically designed for those with lighter shades.

For developer – the higher volume you go, the lighter your hair will be. BUT it will also cause more damage.

If you’re worried about toning down brassy or yellow undertones then dyes at levels 10 and 20 help prevent any unwelcome surprises (think lemon or Barbie doll yellow).

For an ashy finish, opt for a 30 volume developer to help achieve that icy-cool style.

Don’t forget to add a quality heat protectant in your styling products arsenal as higher concentrations of developer will require extra TLC when it comes to heated styling tools!

What’s the difference between icy blonde and platinum blonde hair?

Icy blonde and platinum are similar yet different hair colors.

Icy blonde usually has more of a cool, light shade with ash and silver undertones- it’s subtle, but gorgeous!

Platinum blonde on the other hand is the lightest of all blonde shades, often described as white-blonde.

It’s a bolder look with lots of shine, perfect if you want to stand out from the crowd.

So choose wisely; icy blonde for a subtle yet chic style statement or platinum for eye-catching confidence!

What are the best hair styles for platinum blonde hair?

  • Blonde bob
  • Shadow root
  • Blond highlights
  • Ombre
  • Balayage

Can I go platinum blonde in one day?

Going platinum blonde in one day can be a challenge, but it certainly isn’t impossible!

First and foremost, you’ll need to make sure your hair is prepped for the process.

Make sure your hair is free from styling products and dirt.

If your hair is short or already colored, ensure that the color is fading before attempting the process.

Afterwards, get ready to bleach! Start by bleaching the roots of your hair first and applying semi-permanent toners afterwards.

You may need to repeat this process until your hair is light enough but be warned – bleaching your hair twice in one day is not recommended as it can damage your hair.

Tone as often as needed until you achieve the hue of your desired shade.

Finally, make sure to use nourishing shampoos and conditioners to keep your locks healthy. With a little bit of patience and dedication, you’ll have perfectly platinum blonde hair before you know it!

How long does platinum hair dye last?

The answer to this question depends on a few factors, including how often you shampoo and condition your hair, how often you dye it, and the quality of the dye.

Generally speaking, platinum hair color will last anywhere from six to eight weeks.

How do I maintain platinum hair color?

To keep your hair color looking its best, be sure to shampoo and condition it regularly using products that are designed for color-treated hair.

Once a week, use a good deep conditioning treatment to replenish the moisture to your locak and help seal the color in.

You should also avoid using harsh chemicals or styling tools that can damage your hair.

In addition, use a UV protectant spray to help shield your hair from the sun’s damaging rays.

Parting words

So this colour is not always easy to achieve at home.

If you want the perfect platinum locks, you need the hair dye that’s the best match for your hair type.

You also need a foolproof process that makes it as simple as possible to get salon quality results in the comfort of your own home.

This article will walk you through everything you need for perfect platinum blonde locks at home.

We cover everything from product recommendations, tips on how to lighten your natural color safely and effectively, and what steps are involved in getting this look right at home with ease!

Just grab your favourite platinum blonde box dye and go!