Best platinum blonde hair dye of 2021 (Top 6).

best platinum blonde hair dye

Platinum blonde is a fierce and fabulous statement hair colour that is never not on-trend. We love it for it’s icy-white powers that makes eye colours pop and hearts melt. In How to get perfect platinum blonde hair at home, we helped you decide if the must-have look is for you. Here is the best platinum blonde hair dye you need to get the look at home.

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best platinum blonde hair dye

What is platinum blonde hair?

Platinum blonde hair colour is a super super almost-white, ice blonde that has ashy silver undertones. We love it because it goes with any style and style and any mood and is the perfect blonde shade to mix with silver, pink and purple pastels or balayage, ombre and highlights.

Sadly, getting the platinum hair look means using hair bleach which damages your hair and can lead to haystack hair hell. So you need to look after it before, during and after with tons and tons of love and good conditioners.

Check out the latest platinum looks for ideas and inspiration.

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Can I dye my hair platinum blonde at home?

Getting the platinum blonde look at home is not as simple as other home hair dye processes. It’s not as simple as buying platinum blonde box dye. The results are pretty dramatic and irreversible so you need to go slow and steady.

If you have blonde hair and lighter, you need to use bleach to lighten your hair to almost-white to get the desired shade. Colour can’t lighten colour so you need to remove all of it the colour pigments in your hair before you dye it the colour of your dreams.

If your hair is darker than light blonde, you’ll definitely need to do more than one bleaching process to get the lighter colour you’re after. More bleaching means more damage so space out these sessions to give your hair time to recover in between.

Check out our awesome guide, How to bleach your hair at home, DIY style for a step-by-step guide to a safe and successful process!

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Which is the best platinum blonde hair dye?

If you’re ready to be a platinum blonde goddess, here are the best platinum blonde hair dyes you need to slay the look at home!

Hair dyeLooks likeBest forBuy it now
Garnier Nutrisse Bleach Hair Dyeq? encoding=UTF8&ASIN=B013BL5Y4G&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum blonde hair dyeSuper-white platinum.
Revlon Colorsilk, Light Ash Blonde.q? encoding=UTF8&ASIN=B01AJIK9AS&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBlight ash blonde hair dyeBrighter blondes
Schwarzkopf Live Intense Lightenerq? encoding=UTF8&ASIN=B00D870FMK&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum blonde hair dyeWarmer platinum colour.
L'Oreal Preference, Stockholm Very Light Pearl Blonde.q? encoding=UTF8&ASIN=B003TOGT9K&Format= SL160 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=colouredhairc 20&language=en USbest platinum blonde hair dyeCool platinum softness.
Schwarzkopf Professional BlondMe Premium Brightener.q? encoding=UTF8&ASIN=B06X6K4X19&Format= SL160 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum hair dyeLifting a few shades lighter than your base.
L'Oreal Colorista Effects Bleach Lightening Kitq? encoding=UTF8&ASIN=B01N4I05Q1&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum hair dyeExtra lightening fast results.

TOP PICK!


Garnier Nutrisse Bleach Hair Dye.

q? encoding=UTF8&ASIN=B013BL5Y4G&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum blonde hair dye

Best for: Super white-platinum blonde.

We left it on for a little less than 30 mins as our already light blonde hair was going super white! On washing, it looked fab, we did only thin sections of the hair along the hairline and where the sun naturally lightens our hair for the most natural effect.

The four oils, to help nourish hair after colouring, smells divine and left out hair very soft and silky. Deffo get two boxes if your hair is more than chin length. This is the best super white-blonde hair dye on the list for us.



#1 Garnier Nutrisse Bleach Hair Dye.

q? encoding=UTF8&ASIN=B013BL5Y4G&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum blonde hair dye

They say:

  • This is a natural looking hair colour result, rich and long-lasting hair colour performance.
  • The pack contains Purple 4 oils conditioner to lock in your colour and take the edge off any brassiness. 
  • Protects again hair dryness for up to 8 weeks.
  • They also say go for the lightest colour if you’re not sure – don’t listen to them! Stick with one shade lighter than you are or it’s the salon for you.

Reviewers say:

“My favourite kit is the Garnier nutrisse one in the palest colour, it comes out a pale creamy blonde, not at all brassy, and I like the brush application.”

“I had my hair lightened at a hairdressers and decided to try and do roots myself once they grew.  I have dark brown hair naturally, but had it dyed light blonde. I am amazed how this product lifted my dark roots to the same blonde as my hair and no horrible orange tones in it.” 

“My hair was medium brown and I applied two boxes of this (I have very long hair) and it went very light platinum blonde! I was originally planning to put this product on an then a platinum blonde box dye but i didn’t need to use another dye as this did the job! It didn’t damage my hair as much as i thought , smells amazing and doesn’t burn your scalp at all!”

We say:

You have to apply the mix, starting with your roots and working through to the ends and then leave it on for 30 minutes. We left it on for a little less as our already light blonde hair was going super white! On washing, it looked fab, we did only thin sections of the hair along the hairline and where the sun naturally lightens our hair for the most natural effect.

The four oils, to help nourish hair after colouring, smells divine and left out hair very soft and silky. Deffo get two boxes if your hair is more than chin length. This is the best white-blonde hair dye on the list for us.

Best for: Super white-platinum.

#2 Revlon Colorsilk, Light Ash Blonde.

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They say:

  • The lightest ash blonde hair dye.
  • Delivers natural, long lasting colour and shine.
  • Enriched with silk proteins to leave hair in better condition.A combination of pigments and conditioners that provide natural looking & multi-dimensional results.
  • Ammonia Free Permanent Colour for 100% Gray coverage:

Reviewers say:

“Definitely the best light blonde dye I’ve ever used. Any other dyes turn my hair grey. It did lighten my hair and isn’t brassy at all.”

“Pleased with the results, not too light for the summer and no brassy tones. Covered grey really well and left my hair soft and shiny.”

“My natural hair colour is brown but I’ve been bleaching it for a while. I still had some yellowish blonde in my hair then I used this and now my hair is fairly close to the colour on the box. “

We say:

The colour on the box is bright ash blonde and when we applied it, it was very purple! But the results were lush – it’s a bright platinum blonde that gave our light blonde hair a cool, creamy tone. There was a little brassiness at first but it was toned down with a fab purple toner. Go for this for a luscious light ash platinum blonde look.

Best for: Brighter blondes. 

#3 Schwarzkopf Live Intense Lightener

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They say:

  • An intense lightener and  permanent colour with an oil booster that lightens your hair up to 9 shades.
  • Guarantees less brassiness by neutralising unwanted yellow undertones
  • Leaves hair touchably soft with a glossy shine
  • With a brightening Oil Booster for up to 9 levels of lift (yeah right).

Reviewers say:

“Bought this as I wanted to lighten my hair- it definitely worked but the results were not the colour on the box! I have dark brown hair and have coloured it in the past- be prepared to colour twice if you want the colour you can see on the product box.”

“Better than others at lifting roots to match the rest of my hair. I’ve tried a lot of the other brands and this is the one I would most recommend.” 

“First time I’ve used this and can honestly say it does the job. My hair was already quite blonde and I just wanted to add a few highlights. This worked great. I was worried about my hair being frizzy and dry but it wasn’t. Well happy with this.”

We say:

We’ll be honest, with this one, our light brown hair did go quite yellow. The toner it comes with didn’t cancel out the brassiness as it mentions but did leave our hair feeling super soft. Fortunately, we are always prepared at Coloured Hair Care HQ and had our purple shampoo handy. Once we’d apologised to our hair with an infusion of this, the yellowness disappeared.

After a couple of days, it calmed down and the results were much better This is worth a go if you want medium blonde tones and you have a good toner ready.

Best for: Warmer platinum colour.

#4 L’Oreal Preference, Stockholm Very Light Pearl Blonde.

q? encoding=UTF8&ASIN=B003TOGT9K&Format= SL250 &ID=AsinImage&MarketPlace=US&ServiceVersion=20070822&WS=1&tag=colouredhairc 20&language=en USbest platinum blonde hair dye

They say:

  • Inspired by Stockholm, the capital of the unique Swedish blonde.
  • This pearlescent Nordic blonde suits the palest skin tones and makes your hair shine even in the sunless winters of Sweden.
  • Enriched with a UV filter and Vitamin E derivative.

Reviewers say:

“Lots of people said good things about this hair dye so I took the plunge and I’m so over the moon with my hair! I bleached my hair at home and it was very light blonde and yellow. I applied this colour for 30 minutes as stated and I’ve got the colour I wanted could not recommend enough!”

“I thought I would try this shade and knew it probably wouldn’t go as light as the model on the box. I am impressed and extremely pleased when the final result which ended up a lovely very light pearly blonde with no brassy yellow tones.”

“My hair was very brassy and yellow and now it’s a lovely silver blonde! I put it on all over and left it on for 30 mins and used the conditioners to wash my hair. Hair feels like silk!”

We say:

We love the idea of a being a Swedish blonde! After pre-lightening our hair, we waited a 48 hours before using Stockholm Pearl Blonde to cool it down.

The colour is creamy and fabulous. It got rid of any yellow tones in our hair, although the colour was a touch darker than it showed on the box, it was still a silky platinum hue. Best of all, the nourishing conditioners gave our frazzled bleached locks some much needed love and restored its softness and shine. Top marks!

Best for: Cool platinum softness.

#5 Schwarzkopf Professional BlondMe Premium Brightener.

q? encoding=UTF8&ASIN=B06X6K4X19&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum hair dye

They say:

  • The BLONDME Bond Enforcing Premium Lightener 9+ offers an unbeatable 9 levels of lift, making it the most powerful lightener on the market.
  • Creates new bonds within the hair fibre to leave hair feeling stronger and looking healthier.
  • Revives and protects the hair for healthy-looking, bright blonde results.

Reviewers say:

“I got the BlondMe range!! Just about to use it. Strand test came out totally luscious! Lovely. Really does lift stronger than any other product I’ve used. And the texture of the strand test after was beautiful!”

“I’m obsessed with this bleach!!! It works wonders, doesn’t hurt my head and lifts so well and beautifully. This product has done wonders for me.”

“This is definitely a keeper! I recently switched over to this and let me tell you- the integrity of my hair is amazing!”

We say.

This is the hard stuff. This is the bleaching powder that professional hair colourists use. If your platinum hair needs to be a few shades lighter than your base hair colour, use this. With caution – it can lift even black hair to bright white blonde and you’ll need to pay special attention to the mixing instructions.

You need to mix it with the BlondMe Premium Developer and we also add in Olaplex for extra strengthening. We used this on ash blonde hair to achieve an icy white-blonde shade and the results were stunning, fast. This is powerful stuff so only use if you consider yourself an experienced hair dyeing pro and/or other at home box dyes haven’t achieved the lightness you were looking for.

Best for: Lifting a few shades lighter than your base. 

#6 L’Oreal Colorista Effects Bleach Lightening Kit

q? encoding=UTF8&ASIN=B01N4I05Q1&Format= SL350 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum hair dye

They say:

  • This is a Bleach kit to create an all over bleach effect.
  • A gentle formula that lightens hair without brass or harshness.
  • After-care conditioning formula nourishes hair and eliminates brass.

Reviewers say:

“I’ve been dying my own hair for many years now and have used lots of different bleaches so I was a bit hesitant at using a new one. I had so many colours of purple in my hair and using this bleach my hair went to a light platinum blonde!”

“Considering my hair was previously dyed a dark silver grey, I didn’t really know what to expect. So I followed the instructions, and left it on for the instructed time, and within minutes, I could see it turning a perfect platinum blonde. “

“I love this bleach! I normally have a balayage done at my hairdressers but my ends underneath had started to go brassy. I used this & then toned after and it looked like I’d had it done in salon!”

We say:

L’Oreal have home hair dyeing nailed with the Colorista range. We’d already tried some of their other awesome washout colours so we were excited to see what this could do.

We tried this to give our natural blonde hair a lift, and the results were a cool head of icy blond hints. It’s powerful stuff so keep a check on it in development time or you might go way too light. The brightness dulled down after a couple of washes and is starting to look even more natural as time goes on.

Best for: Extra lightening fast results.


TOP PICK!


Garnier Nutrisse Bleach Hair Dye.

q? encoding=UTF8&ASIN=B013BL5Y4G&Format= SL250 &ID=AsinImage&MarketPlace=GB&ServiceVersion=20070822&WS=1&tag=colouredhairc 21&language=en GBbest platinum blonde hair dye

Best for: Super white-platinum blonde.

We left it on for a little less than 30 mins as our already light blonde hair was going super white! On washing, it looked fab, we did only thin sections of the hair along the hairline and where the sun naturally lightens our hair for the most natural effect.

The four oils, to help nourish hair after colouring, smells divine and left out hair very soft and silky. Deffo get two boxes if your hair is more than chin length. This is the best white blonde hair dye on the list for us.