Get the Best Auburn Hair Dyes in 2024: Top 6 Reviewed.

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Rich, red and ravishing, auburn hair is a heady mix of brown-red-orange gorgeousness that sets our hearts on fire.

It’s one of the most popular hair colors this year that’s growing its fan base for its ability to look on point from season to season.

But which is the best auburn hair dye you need in your life right now?

Let’s find out!

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What Color is Auburn Hair?

Auburn is is a rusty orange-red-brown hue that comes from the red hair family.

We love it because, like brown shades and red hair color, it suits pretty much everyone, whether you have cool or warm undertones.

It’s a beautiful shade of red that has been trending for a few years now.

It’s often described as being somewhere between dark brown and rich red, with the perfect balance of both colors.

It’s a great color to use for lowlights and hair streaks, it also looks fabulous as a base for blonde highlights.

It’s an awesome option for those who want an autumn-inspired hair color without going full-on ginger or pumpkin spice latte.

You’ll find shades in anything from a bright, almost copper tone to a medium chestnut or strawberry to a natural dark chocolatey red.

So you’re likely to find a few different hues and styles to suit you.

Check out the latest looks for ideas and inspiration.

best auburn hair dye color ideas pinterest

Can I dye my hair auburn at home?

Yes! It is completely possible to achieve this on-trend color at home.

There are an awesome range of auburn box dyes that you can buy off the shelf for every hair type to achieve that perfect all over rich amber sheen.

Just make sure you choose the right shade for the color your hair is now. Always check the side of the hair dye box you choose to match it with the color your hair is now.

If your hair is very dark, you may need to bleach it to get the right shade and tone.

If your hair is a dark brown or black – you’ll need to lighten your hair first to get the look.

This will involve bleach so you might want to chat to your hairdresser. You can’t lighten color with color!

If your hair is a light brown or blonde – you’re good to go! You can dye your hair this shade yourself for sure. Just follow the advice on the hair dye box.

And don’t forget to always do a strand test to see what the color will look like on your hair!

Which is the best auburn hair dye? 

We’ve searched high and low to bring you the auburn box dyes that will give you this lush loveliness at home!


TOP PICK!

L’Oreal Excellence Hair Dye, Light Auburn.

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

Best for: Long-lasting luscious color.

This is a gorgeous warm auburn color. We tried it on dark brown hair and the depth of color is stunning.

It has multidimensional undertones of metallic copper-red hues. The dye comes with a color extender so you can brighten the color back up in between dyes.

Loads of the reviews said it lasted really well too. This is the favourite one for us.

Pros

  • Vibrant Shade
  • Easy Application
  • Long-Lasting
  • Glossy Finish
  • Great on Dark Hair
  • Rich, Multidimensional Color
  • Includes Color Extender
  • Well-Reviewed

Cons

  • Red Shade Specific
  • Preference Dependent
  • Requires Maintenance

#1 Clairol Nice’ n Easy Crème, Light Auburn.

Clairol Nice'n Easy Permanent Hair Dye, 6R Light Auburn Hair Color, Pack of 1

Features & ingredients:

  • An Nice N Easy to use hair dye to get the color you desire at home.
  • The non-drip color crème smells fresh, not of ammonia (there is none).
  • Claims 100% grey coverage that gives natural looking tones.
  • Kind to your hair.

Reviewers say:

“This is a lovely color that lasts longer than others I have tried. I wash my hair twice a week and I find the color lasts anything from 3-4 months.”

“I am so pleased with the result – shiny, healthy, light red hair. I feel like I should’ve changed to this color years ago!”

Our experience:

This hair dye was easy to apply with a non-drip creme that really didn’t go everywhere.

What impressed us most about this one was how it blended the brown root regrowth well with the rest of our blonde hair.

The tone was a little more warm and orangey than it looks on the box. But nothing a little blue shampoo won’t keep at bay.

Pros

  • Provides a lovely color that lasts longer than other dyes
  • Offers shiny, healthy-looking hair with a light red hue
  • Easy-to-apply non-drip creme minimizes mess during application
  • Blends brown root regrowth well with blonde hair
  • Suitable for warm tones and achieving seamless blending
  • Results in hair that lasts 3-4 months, even with twice-weekly washing

Cons

  • Color tone may appear slightly warmer and more orangey than expected
  • Requires maintenance with blue shampoo to prevent brassiness
  • Color outcome may vary depending on individual hair type and starting color

Best for: Natural-Looking Tones and Grey Coverage

#2 Schwarzkopf Keratin Color, Red Velvet Brown.

Schwarzkopf Keratin Color Permanent Hair Color Cream, 4.3 Red Velvet Brown

Features & ingredients:

  • This contains Keratin, which strengthens micro-bonds within each hair fibre, during and after coloring.
  • It gives improved hair quality and an exceptional color result.
  • Easily detangled & deeply cared-for hair

Reviewers say:

“My hair is naturally on the dry, porous side but it feels soft, strong and the color is wonderful red brunette.”

“I love this dye. I bought the matching Schwartzkopf color freeze shampoo and conditioner to go with it and it worked great. Also it smelled lovely!”

“I have quite dark hair naturally and I wanted a dark red and this does the trick. I get so many compliments with this hair color.”

We say:

This is a lovely subtle color at the browner end of the spectrum. It doesn’t come with gloves, so get some strong, disposable ones.

Our hair felt soft and shiny after application. Leave it longer than the 30 mins that the instructions say if your hair is already color treated.

It seems quite brown at first but gets redder after each wash.

Pros

  • Provides wonderful red brunette color, even for dry and porous hair
  • Leaves hair feeling soft, strong, and looking shiny
  • Works well with matching Schwarzkopf Color Freeze shampoo and conditioner
  • Offers a dark red shade suitable for dark hair, garnering compliments
  • Results in a lovely, subtle color at the browner end of the spectrum
  • Easy application process, despite lacking gloves
  • Gradually becomes redder after each wash

Cons

  • Does not come with gloves, requiring users to purchase disposable ones separately
  • May appear quite brown initially, with the red tones becoming more pronounced over time
  • Hair may require longer processing time than the instructed 30 minutes, especially if already color-treated
  • Color outcome may vary depending on individual hair type and condition

Best for: Rich Brunette Shade with Red Undertones

#3 Revlon Colorsilk Bright Auburn.

Revlon ColorSilk Beautiful Color [45], Bright Auburn, 1 ea (Pack of 3)

Features & ingredients:

  • This specially blended, permanent hair color formula includes our Revlon 3D Color Gel Technology, which deposits rich, dimensional color that looks natural and lasts.
  • Leaves your hair in better condition than before you colored it.

Reviewers say:

“I have been dyeing my hair this shade for 8 years. The color keeps really well and is and it’s close to the color on the box”. 

“It’s so nice and vibrant! It lasts long and is easy to apply. I have long medium brown hair that’s quite thick so I use two packs.”

“I recently had my hair lightened and then I colored it myself bright auburn at home and I’m really happy with the results.”

Our experience:

This is a fantastically vibrant shade. It lifted our dark blonde hair to almost a strawberry blonde.

Our hair felt super silky with this and the conditioner is wonderful although we could’ve done with it being bigger as we used it all in one go.

As the reviews say, you’ll need two boxes if you have long or particularly thick hair.

This is also on the orange-red spectrum although it’s not as golden as copper shades.

It’s really bright for a couple of days but it does dull down.

Pros

  • Color keeps well and closely matches the shade on the box, even after 8 years of use
  • Provides a nice and vibrant color that lasts long
  • Easy to apply, even for thick and long hair, with users recommending using two packs
  • Suitable for brightening hair at home after lightening, yielding satisfying results
  • Lifts dark blonde hair to almost a strawberry blonde shade
  • Leaves hair feeling super silky, with a wonderful conditioner included
  • Ideal for warm blondes and light browns, falling on the orange-red spectrum

Cons

  • Conditioner size may be insufficient for some users, requiring more than one application
  • Requires two boxes for long or thick hair
  • Color may appear bright for a couple of days before dulling down
  • Tends towards the orange-red spectrum, not as golden as copper shades

Best for: Warm Red-Brown Hair with Lasting Color

#4 Garnier Nutrisse Creme Color, Light Intense Auburn.

Garnier Nutrisse Nourishing Color Foam, Light Intense Auburn

Features & ingredients:

  • Natural-looking hair color result.
  • Rich and long lasting hair color performance.
  • Intensely nourishes and protects against hair dryness for up to 8 weeks.
  • After Color Conditioner enriched with 4 oils for silky, shiny hair.

Reviewers say:

“This hair color is brilliant and left my hair feeling really soft. Perfect color, same as on the box. Pleasant smell, so easy to use, does not drip.”

“I’m about 20% grey and it covers this so well. It leaves a variety of shades in my hair so there is no flat feeling or look.”

“I tried this a week after dying my hair another color. This really worked and had a glossy, shimmery effect.”

Our experience:

We used this on medium brown hair and it came out a lot darker than the color examples on the box but still a gorgeous rich hue of red.

This made our hair closer to a luxurious cherry brown, but it goes to show that your base color matters.

There was real depth to the color that we loved.

Pros

  • Brilliant hair color that leaves hair feeling really soft
  • Achieves perfect color result, matching the shade on the box
  • Pleasant smell and easy-to-use formula that does not drip during application
  • Provides excellent coverage for grey hair, leaving a variety of shades for a natural look
  • Works well even on recently dyed hair, offering a glossy, shimmery effect
  • Results in a gorgeous rich hue of red, closer to a luxurious cherry brown
  • Offers real depth to the color for a sophisticated appearance

Cons

  • May appear darker than expected on medium brown hair, compared to color examples on the box
  • Color outcome may vary depending on individual hair type and base color
  • Users with lighter hair may achieve a different result than those with darker hair
  • Potential for color to appear different based on base color, highlighting the importance of considering individual hair characteristics

Best for: Deep, Nourishing Color with Lasting Shine.

#5 John Frieda Precision Foam, Dark Red Brown.

John Frieda Precision Foam Colour, Dark Red Brown 4R

Features & ingredients:

  • Lock in rich, salon-quality red hair color with our thick, saturating foam hair dye.
  • The non-drip foam penetrates your hair strands for deep color saturation.
  • The nourishing after-color conditioner seals in color for long-lasting, tonal richness. 

Reviewers say:

“This dye is such a lovely color. It was very simple to follow and covered all my hair. But do make sure you read the instructions before using.”

“I used this and my hair came out exactly the shade I had hoped for. A week later, it’s still soft and shiny and looks healthy.”

“This color was just right and covered really evenly with no patchy bits. I also have a lot of grey hairs but this covered it fantastically.”

Our experience:

We love John Frieda Precision Foam Color for how easy it is to use, and how long the color lasts.

This color is super rich and almost mahogany on our dark brown hair. It gave a very even color and had a glossy sheen to it after drying.

This is one of our faves as our hair felt more saturated with the foam and in better condition after dyeing. We have high hopes that this color will last a while.

Pros

  • Lovely color that is simple to follow and covers all hair evenly
  • Results in the desired shade, leaving hair soft, shiny, and healthy-looking
  • Provides even coverage without patchiness, even on grey hair
  • John Frieda Precision Foam Color is easy to use and offers long-lasting results
  • Super rich color, almost mahogany on dark brown hair, with a glossy sheen
  • Hair feels saturated with foam and in better condition after dyeing
  • Expected to last a while, offering long-lasting color for cool, dark tones

Cons

  • Requires careful reading of instructions before use
  • Color may vary slightly depending on individual hair type and starting color
  • Results may differ based on personal application technique
  • Potential for color to fade over time, though expected to last longer than other dyes

Best for: Long-Lasting Color and Easy Application for Cool Tones

#6 L’Oreal Excellence Hair Dye, Light Auburn.

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

Features & ingredients:

  • Lustrous color results, and fade-resistant formula.
  • Comes with a new precious High Shine Elixir.
  • Color radiance for up to 8 weeks.
  • Improved fragrance for a better color experience.

Reviewers say:

“Amazing hair color. Very vibrant. and super easy to apply.”

“I’ve been a red head on and off for years – this shade is absolutely gorgeous.”

“The best hair dye I’ve ever used. Long lasting so you don’t have to worry about it fading any time soon. Glossy finish and easy to apply!!”

Our experience:

This is a gorgeous warm color. We tried it on dark brown hair and the depth of color is stunning.

It has multidimensional undertones of metallic copper-red hues. The dye comes with a color extender so you can brighten the color back up in between dyes.

Loads of the reviews said it lasted really well too. This is the favourite one for us.

Pros

  • Provides amazing, vibrant color with multidimensional undertones
  • Super easy to apply, offering a glossy finish
  • Shade is described as absolutely gorgeous, particularly for redheads
  • Considered the best hair dye by users, offering long-lasting results
  • Comes with a color extender to brighten color between dyes
  • Long-lasting formula ensures color doesn’t fade quickly
  • Stunning depth of color on dark brown hair, with metallic copper-red hues

Cons

  • Color outcome may vary slightly depending on individual hair type and starting color
  • May require maintenance with color extender to keep color vibrant between dyes
  • Potential for color to fade over time, though reported to last well by many users

Best for: Vibrant, Long-Lasting Color with Metallic Undertones


TOP PICK!

L’Oreal Excellence Hair Dye, Light Auburn

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

Best for: Long-lasting luscious color.

This a gorgeous warm color. We tried it on dark brown hair and the depth of color is stunning.

It has multidimensional undertones of metallic copper-red hues. The dye comes with a color extender so you can brighten the color back up in between dyes.

Loads of the reviews said it lasted really well too. This is the favourite one for us.

Best auburn hair dyes at a glance.

Hair dyeLooks likeBest forBuy now
Clairol Nice’ n Easy Crème, Light Auburn.

Clairol Nice'n Easy Permanent Hair Dye, 6R Light Auburn Hair Color, Pack of 1

Natural-Looking Tones and Grey Coverage
Schwarzkopf Keratin Color Red Velvet Brown.

Schwarzkopf Keratin Color Permanent Hair Color Cream, 4.3 Red Velvet Brown

Rich Brunette Shade with Red Undertones
Revlon Colorsilk Bright Auburn

Revlon ColorSilk Beautiful Color [45], Bright Auburn, 1 ea (Pack of 3)

Warm Red-Brown Hair with Lasting Color
Garnier Nutrisse Creme Color, Light Intense Auburn.

Garnier Nutrisse Nourishing Color Foam, Light Intense Auburn

Deep, Nourishing Color with Lasting Shine
John Frieda Precision Foam, Dark Red Brown.

John Frieda Precision Foam Colour, Dark Red Brown 4R

Long-Lasting Color and Easy Application for Cool Tones
L’Oreal Excellence Hair Dye, Light Auburn.

L'Oreal Paris Excellence Creme Permanent Triple Care Hair Color, 6R Light Auburn, Gray Coverage For Up to 8 Weeks, All Hair Types, Pack of 1

Vibrant, Long-Lasting Color with Metallic Undertones

Buyer’s guide: How to choose the right auburn hair dye for you.

If you’re looking to stand out in a sea of blondes and brunettes, auburn hair is the perfect way to make a statement. Read on for our comprehensive guide on how to choose the right auburn hair dye for you.

Hair Type & Texture Matters

Before you get started, it’s important to take into consideration your hair type and texture.

Is your hair fine or thick? Straight or curly? Low porosity or high porosity? Knowing this information will give you an idea of how easily your hair absorbs color as well as which shades will best suit your natural look.

Skin Tone Matters Too

Once you know your hair type, it’s time to consider what kind of hue will look most natural against your skin tone.

Fair skin tones tend to look better with cooler shades such as mahogany red while those with dark skin should opt for warmer hues like copper red.

If in doubt, seek professional advice from a stylist before taking the plunge!

Semi-Permanent vs Permanent

When it comes to dyeing your hair, there are two main types of dye—semi-permanent and permanent.

Semi-permanent dyes last up to 15 washes and are ideal if you want something that won’t stay put forever and can easily be changed up when needed.

Permanent hair dyes last longer (up to 8 weeks) but require more maintenance than semi-permanent dyes so keep that in mind when making your decision.

The strand test

Before committing to any particular shade of auburn dye, it’s always wise—and recommended—to do a strand test first in order get an idea of what the final result will look like on your own head.

This will give you an opportunity see how different dyes interact with your individual strands and help ensure that you get exactly what you’re looking for before going all in!

How to dye your hair at home.

Auburn hair dye FAQs

Is auburn a cool or warm color?

It’s more of a warm color thanks to its natural red undertones so it will really suit those who have warm skin tones too.

That’s not to say it can’t be cooled down by choosing shades of red that are more on the brunette end of the spectrum.

Lowlights and balayage hairstyles also work amazingly when blended with cooler shades.

Is auburn a natural hair color?

This is a natural hair color that can be found in many shades from deep burgundy to bright copper or cinnamon, with some people having red or strawberry blonde strands as well.

It varies depending on what your parents passed down for genes!

The idea of going au naturel has become increasingly popular over the last few years and people are now using plant dyes like henna to achieve that natural looking red hue rather than harsh chemicals on their locks.

How long does auburn hair dye last?

The longevity of auburn hair dye depends on factors such as the type of dye (permanent or semi-permanent), hair care routine, and frequency of washing. Generally, permanent dyes last up to 8 weeks, while semi-permanent dyes may fade after 15 washes.

Can I dye my hair auburn at home?

Yes, it’s possible to dye your hair auburn at home! However, if your hair is significantly darker than the desired shade of auburn, you may need to lighten it first, which might require professional assistance.

How can I choose the right shade of auburn hair dye?

Consider factors such as your skin tone, natural hair color, and desired intensity of the auburn shade. Cool-toned auburns may suit fair skin tones, while warmer shades complement darker skin tones. Performing a strand test can also help determine the final outcome.

Does auburn hair dye cover gray hair effectively?

Many auburn hair dyes offer good coverage for gray hair, particularly those formulated with full coverage in mind. But individual results may vary based on the porosity and texture of your hair.

How can I maintain the vibrancy of my auburn hair color?

To maintain the vibrancy of your auburn hair color, use color-safe shampoo and conditioner, avoid excessive heat styling, and minimize exposure to chlorine and UV rays. Occasional color-refreshing treatments or glosses can help revive the color between dyeing sessions too.

Can henna be used to achieve an auburn hair color?

Yes, henna is a natural dye that can be used to achieve various shades of red, including auburn. However, it’s essential to note that henna provides a permanent color change and may interact unpredictably with chemically-treated hair.

Parting words.

When it comes to the best hair dye to get the classic look, you can’t go wrong with any of these.

Auburn tones will change your life, make you feel like a new person, and give you the confidence to take on the world.

All are great for different reasons and all will give you that rich red tone that’s sure to turn heads this season!

So what are you waiting for?

Found your perfect shade? We’d love to see it! Tag us on Instagram @colouredhaircare or Facebook and share your hair dye success stories. Looking for more hair care tips? Check out How to Look After Colored Hair: 11 Expert Secrets For Long-Lasting Color.

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Our Research & Review Process

To ensure our recommendations are as comprehensive and reliable as possible, we’ve undertaken an extensive research effort.

We cite scientific evidence and journals, collect real user reviews and gather impartial perspectives from hair stylists, users, and experts in the field.

Additionally, we conduct hands-on testing by using products and applying hair dyes not only on our own locks but also on real human hair extensions and hair pieces of different hair type, textures and lengths.

This rigorous approach allows us to provide you with insights into which products genuinely live up to their promises.

As always – please consult with a professional hair colorist or stylist for advice on how to color your own hair at home. It’s different for everyone!

This article was written by:

  • Nicola Freeman, Creative Director & Content Lead
    Creative Director & Content Lead

    With over two decades of passionate hair dyeing experience, I've experimented with nearly every shade imaginable. My journey began long before blogging; as an award-winning copywriter in London and New York, I shaped narratives for iconic brands. However, when friends sought advice during lockdown for at-home hair dyeing, I realized my true calling. Beyond being your hair color expert, I'm a mom of two girls, wife to artist Tony, and an avid soccer player!