It’s smokey, it’s sexy, it brightens up your day as well as the top of your head, ash blonde is climbing the hair colour charts right now as the must-have cool toned blonde of the moment. But which is the best ash blonde hair dye you need to get the look at home?

In Ash Blonde hair at home|How to get the cool blonde look, we told you all you need to know becoming a gorgeous ash blonde bombshell and whether it’s the right colour for you. Now we’re here with the best ash blonde box dyes you need to ice up your life.

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What is ash blonde hair?

Ash blonde hair colour is a lustrous, smokey mix of the latest silver trend and an icy platinum blonde. The cool hue has notes of blue, purple and silver and looks fab with these colours blended in with it too. 

It’s different from platinum blonde because of it’s distinct grey undertones. It doesn’t have to be super light, but your hair will need to have a light base colour to achieve it. It also looks fantastic with dark roots for a grown-out effect and right now ash blonde highlights, ombre and balayage looks are so on trend.

Check out the latest looks for ideas and inspiration.

ash blonde hair color ideas pinterest

Can I dye my hair ash blonde at home?

There are some fantastic ash blonde box dyes out there that will get you the cool blonde look at home. However, how well they’ll work for you will depend on the colour your hair is now.

If your current hair colour is darker than blonde– your hair will first need to be lightened before you can colour it. This will involve using bleach so have a chat with your hairdresser to check you hair condition is up for it. You can also check out our guide, How to bleach your hair at home, DIY style.

If your current colour is light blonde or lighter – you’re good to go. You need super light hair to achieve ash blonde at home. Make sure you read the advice on the box you choose carefully to match it with the colour your hair is now.

ash blonde hair dye instagram

Which is the best ash blonde hair dye?

Once your hair is the right base colour, these are our top picks to get the gorgeous ash blonde effect you’ll love!

Always remember to do a strand test!

Best ash blonde hair dyes at a glance.

Hair dyeLooks likeBest forBuy it now
Garnier Olia Ash Blonde Hair Dyebest ash blonde hair dye garnierSubtle hues.
John Frieda Precision Foam Colour Hair Dye, Extra Light Natural Blondebest ash blonde hair dye john friedaLasting colour.
Clairol Nice'n Easy, Medium Ash Blonde. best ash blonde hair dye nice n easyDarker ash with warm tints.
Revlon Colorsilk, Ultra Light Ash Blonde.best ash blonde hair dye revlonBrighter blondes
L'Oreal Preference Infinia, Viking Light Ash Blonde Hair Dye.best ash blonde hair dye lorealTrue cool ash colour.
Clairol Age Defy Permanent Hair Dye, Medium Ash Blondebest ash blonde hair dye clairolGreat grey coverage.

TOP PICK!

L’Oreal Preference Infinia, Viking Light Ash Blonde Hair Dye.

Best ash blonde hair dye for: True cool ash colour

This is the coolest of the ash blondes. Lots of the reviews said it cooled down warm tones so we tried it on light blonde balayaged hair that was starting to show brassiness. It is a little runny to apply but the colour results are well worth it. It gave us an even, cool ash blonde balayage colour without a hint of brass!


#1 Garnier Olia Ash Blonde Hair Dye

They say:

  • Olia uses an exclusive 60% oil blend with natural flower oils to achieve brilliant, radiant color results.
  • It visibly improves and restores hair as the oils help to smooth roughness.
  • Hair is hydrated, silky, and 3x shinier.

Reviewers say:

“I have light brown hair and this colour makes it an ashy blonde colour. I’ve had loads of compliments on it! Five stars!!”

“This is such a nice natural looking colour. I used it a few weeks after bleaching my hair and it still looks great. It was super easy to use and I’m really pleased with the results.”

“Such a beautiful, natural looking blonde shade. Whenever I want to brighten my hair up and feel new, I use this dye. It makes me happy.”

We say:

This smells lush! The cream was easy to apply and a good, non-drip formula so we didn’t dye our sink too.

We couldn’t see much difference when our hair was wet, but on drying, soft ashy highlights began to show that gave a soft silvery effect. This isn’t one for a dramatic colour change but the colour does look lovely and our hair feels soft. If you have hair longer than shoulder length, you’ll need two boxes.

Best for: Subtle hues.

#2 John Frieda Precision Foam Colour Hair Dye, Extra Light Natural Blonde

john frieda extra light blonde

They say:

  • This is a thick, rich foam that penetrates strands for deep colour saturation. 
  • Locks in rich colour, giving you fade-resistant, salon-quality results.  
  • Achieving flawless, natural-looking results at home has never been quicker or easier.
  • Fade-Resistant, Salon-Quality Colour.

Reviewers say:

“This is by far the most awesome ash blonde box dye I have ever used – and believe me, I have tried every colour under the sun!”

“I’ve coloured my hair for years, my hair is down to my shoulders and wavy so prone to frizz. The dye washed out easily and the end result was perfect, an all over, even colour, no ginger bits, no white bits, very natural.”

“I was quite nervous that this would turn my hair dark grey. So glad that I was wrong! The colour turned out perfect! A gorgeous light ashy blonde. It blended my new growth with the old highlights! I am so happy I found an at-home hair dye that works!” 

We say:

It’s official. We love John Frieda Precision Foam hair dye. The best thing about it is the Precision Foam which is a hair dye innovation in itself. We found it so easy to apply and because it’s not a liquid, it doesn’t splash everywhere. 

This colour is a beaut and it’s great for thick hair as the foam really penetrates your hair. Because of this, the colour lasts and it’s one of the best for that.

Best for: Lasting colour.

#3 Clairol Nice’n Easy, Medium Ash Blonde. 

They say:

  • The nicest and easiest way to refresh your look from the comfort of your own home.
  • Our breakthrough hair colour crème has conditioners built into every step
  • Ensures that hair maintains its soft, silky, smooth feel throughout the colouring process. 
  • 100% grey coverage with real natural looking tones & highlights while being kind to your hair.

Reviewers say:

“Wouldn’t dream of using another dye now I’ve found this!! I live in Spain, and my hair gets frazzled by the sun. I’m a very cool blonde, and Nice n Easy helps me keep it that way!”

“This colour is a dead on match for my natural color with no brassiness. It is very easy to use and the conditioner that comes with it is excellent. It leaves your hair super soft & silky.”

“My dark mousey colour hair came out more of a subtle soft blonde, but it looks really nice. People keep complimenting me on my hair cut, but I haven’t had it cut! Goes to show how natural it looks.”

We say:

For a cool blonde dye, this one has slightly warmer tones than some of the others on this list. This made our platinum blonde locks a slightly darker colour. It’s a very natural shade however, with no yellow or orange tones. The overall effect was a less bright and darker ash blonde. 

Best for: Darker ash with warm hints.

#4 Revlon Colorsilk, Ultra Light Ash Blonde.

revlon colorsilk ash blonde hair color

They say:

  • The lightest ash blonde.
  • Delivers natural, long lasting colour and shine.
  • Enriched with silk proteins to leave hair in better condition.A combination of pigments and conditioners that provide natural looking & multi-dimensional results.
  • Ammonia Free Permanent Colour for 100% Gray coverage:

Reviewers say:

“Definitely the best ash blonde dye I’ve ever used. Any other dyes turn my hair grey. It did lighten my hair and isn’t brassy at all.”

“Pleased with the results, not too light for the summer and no brassy tones. Covered grey really well and left my hair soft and shiny.”

“My natural hair colour is brown but I’ve been bleaching it for a while. I still had some yellowish blonde in my hair then I used this and now my hair is fairly close to the colour on the box. “

We say:

The colour on the box is bright ash blonde and when we applied it, it was very purple! But the results were lush – it’s not as bright as platinum blonde but it’s not far off. It gave our light blonde hair a cool, creamy tone. There was a little brassiness at first but it was toned down with a fab purple toning shampoo. Go for this for a luscious lighter look.

Best for: Brighter blondes. 

#5 L’Oreal Preference Infinia, Viking Light Ash Blonde Hair Color.

They say:

  • Luminous colour full of reflects.
    A translucent gel formula.
  • The new precious oil drop intensifies natural tones of your hair colour.
  • Up to 100% grey coverage.

Reviewers say:

“I bought this ages ago & apprehensive but pleasantly surprised by result. No warm tones & thankfully didn’t turn green! Overall good result :-)”

“I have always used this colour, it smells absolutely beautiful! The only downfall I have with it is that’s it’s so runny, it gets absolutely everywhere! But other then that it’s fantastic.”

“Amazing hair colour. Very vibrant. Simple to apply. If a shampoo for coloured hair is used then the colour is pretty long lasting and does not fade easily.”

We say:

This is the coolest of the ash blondes box dyes. Lots of the reviews said it cooled down warm tones so we tried it on light blonde balayaged hair that was starting to show brassiness. It is a little runny to apply but the colour results are well worth it. It gave us an even, cool light blonde hair colour without a hint of brass! This is the best one for us to get the look at home.

Best for: True cool ash colour

#6 Clairol Age Defy Permanent Hair Dye, Medium Ash Blonde.

clairol ash blonde box dye

They say:

  • Fights the seven signs of ageing hair: Stubborn greys, lacklustre colour, coarseness, frizz, unruly hair, dryness and breakage.
  • 100% long lasting grey coverage
  • The perfect solution to restore your colour.
  • With conditioning technology that delivers strong, coloured hair to help turn back time. 

Reviewers say:

“As a hairdresser I use professional colours but I have got to admit that this was brilliant coverage was great. I would highly recommend this product and will definitely use it again.”

“My hair feels a lot smoother and sleeker and smells lovely afterwards. My hair is untangled after dyeing it. With other box dyes it feels very dry afterwards, but I didn’t have that with this one.”

“The colour achieved is extremely natural and looks great, my hair looks lovely and glossy too which is an added bonus. I have had compliments about the colour too!”

We say:

This is the best hair dye on the list for grey coverage. It’s a darker shade verging on light ash brown so make sure your base colour is not too dark or you’ll end up a brunette. Our hair felt in really good condition after dyeing with not a grey in sight.

Best for: Great grey coverage.


TOP PICK!

L’Oreal Preference Infinia, Viking Light Ash Blonde.

Best for: True cool ash colour

This is the coolest of the ash blondes. Lots of the reviews said it cooled down warm tones so we tried it on light blonde balayaged hair that was starting to show brassiness. It is a little runny to apply but the colour results are well worth it. It gave us an even, cool ash blonde colour without a hint of brass!

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